Faculty Img
  • Phone:

    +966-13-849-8561

  • Email:

    bnasri@pmu.edu.sa

  • Office No:

    S-077

  • Bassem Nasri, Ph.D.

  • Job Title :

    Chair

    Business Administration & Human Resources Management

  • College :

    College of Business Administration


  • Department :

    Business Administration


An academician, an entrepreneur, and an international business expert, Dr. Bassem Nasri is Chair of the Department of Business Administration & Human Resources, Director of the MBA and EMBA Programs, and Assistant Professor of Entrepreneurship & International Business at Prince Mohammad Bin Fahd University, Al-Khobar, Kingdom of Saudi Arabia. Bassem occupied executive management positions at multinational companies based out of Lebanon, Saudi Arabia & Arabian Gulf countries. Bassem founded and managed businesses in F&B, fashion, retail and professional services, with operations and partnerships in USA, Italy, Spain, Portugal, Greece, UK, and the Middle East, and currently co-runs his family’s business specialized in construction and property development. He undertakes management, research and teaching of Entrepreneurship & Innovation, International Business, Strategic Management, Marketing Management, Business Competitiveness, Franchising Management, Organizational Leadership, Negotiation & Conflict Resolution, Resilience & Crisis Management and Corporate Social Responsibility at graduate and undergraduate levels. Bassem holds a PhD in Entrepreneurship and International Business from Grenoble École de Management, France, an MBA in Strategic Management from City University of London, UK, and a B.Sc. in Biology from the American University of Beirut, Lebanon. He is member of The European Academy of Management (EURAM) and the International Society of Franchising (ISoF) among various other international professional and academic organizations. He speaks English, French, German, and native Arabic.

 

 

  • Doctorate of Business Administration Grenoble Ecole de Management, Grenoble, France
  • Masters of Business Administration City University London, London, UK
  • Bachelor of Sciences American University of Beirut, Beirut, Lebanon

 

Publications with PMU Affiliations:

 

  • ·        Itani, M. and Nasri, B. (2025). “Female Entrepreneurship Research in Saudi Arabia: A Bibliometric Analysis and Research Outlook”. Journal for International Business and Entrepreneurship Development (In Progress).

    ·        Nasri, B.; Aldawsari, A. A.; Vouzas, F. (2025). Exploring Female Entrepreneurship in the Context of the Saudi Arabian Vision 2030: Motivations & Challenges. AGBA 2025 - 20th Academy for Global Business Advancement Conference 2025 Conference Proceedings, Bangkok, Thailand (In Progress).

    ·        Nasri, B.; Qahtani, A; Collazzo Yelpo, Pablo (2025). “Supply Chain Development & Localization of Oil & Gas in Saudi Arabia”. European Academy of Management Conference 2025, University of Florence, Italy. EURAM 2025 Password Florence2025.

    ·        Nasri, B; Zygiaris, S.; Kayal, G. & Collazzo Yelpo, Pablo (Eds.) (2025). Saudi Arabia Matters: Studies and Cases from a Transforming Knowledge Economy. Berlin, Boston: De Gruyter, 2025 (In Progress)

    ·        Nasri, B. and Alanazi, SM (2024). Economic Transformation and Cultural Dynamics in Saudi Arabia: Impact on Business Practices in Oil and Gas. EURAM 2024 - 24th European Academy of Management Conference 2024. EURAM 2024 Password: Bath2024

    ·        Abou Hamad, M, Maamari, BE, Nasri, B and Abdul-Rahim, MB (2024). “Decoding the Impact: Instagram Advertising and Its Influence on University Students' Purchasing Intentions in Lebanon and Saudi Arabia”. AGBA 2024 - 20th Academy for Global Business Advancement Conference 2024.

    ·        Alkeresh, M and Nasri, B. (2024). Assessing the Contribution of Incident Response and Management Practices to Enterprise Risk Management for Ensuring Business Continuity: A Case Study of Johns Hopkins Aramco …. EURAM 2024 - 24th European Academy of Management Conference 2024. EURAM 2024 Password: Bath2024

    ·        Alnader, F and Nasri, B (2024). Competitiveness of Emerging Local Tourism in Saudi Arabia: A National Customer’s Perspective. EURAM 2024 - 24th European Academy of Management Conference 2024, EURAM 2024 Password: Bath2024.

    ·        Nasri, Bassem M., Collazzo Yelpo, Pablo , Al-Hashim, Ala'a H. (2023). “6 Gender Contribution to the Competitiveness of Social Media Entrepreneurs in Saudi Arabia: Context of the National Transformation”. In Book: Entrepreneurial Processes in the Era of Digital Transformation, Matrikano et al (eds), Berlin, Germany: Walter de Gruyter GmbH, Berlin/Bost. https://www.degruyter.com/document/doi/10.1515/9783110790313-007/html ; DOI: 10.1515/9783110790313-007

    ·        Alghofaili, M., Vouzas, F., Nasri, B (2022). « Service Quality Evaluation of Saudi Arabia Flowers Market”. International Conference on Quality Engineering and Management 2022, 587–608., Available at http://www.scopus.com/inward/record.url?eid=2-s2.0-85137043949&partnerID=MN8TOARS

    ·        Collazzo, Pablo; Nasri, Bassem; Welsh, Dianne (2021). “Kudu: Crossing the Saudi Border - A Franchising Case Study”. In Book: “Case Studies in Global Entrepreneurship. 3, 230. Kendall Hunt Publishing Co., USA.

    https://ced.iba.edu.pk/pdf/case-studies-global-entrepreneurship.pdf

    ·        Nasri, Bassem; Collazzo, Pablo; Welsh, Dianne (2021). “Home-grown Middle Eastern Franchises: Prospects for the Future”. International Entrepreneurship and Management Journal, DOI: 10.1007/s11365-020-00677-8; https://link.springer.com/article/10.1007%2Fs11365-020-00677-8. 17, 1657–1671, Springer US

    ·        Nasri, Bassem; Collazzo Yelpo, Pablo; AlHaydar, Mahdi (2023). “Success Factors of Coffee Shop Potential Franchisors in Saudi Arabia”. In EMNet 2023 - 10th International Conference on ECONOMICS AND MANAGEMENT OF NETWORKS - University of Palermo, Italy. EMNet 2023_Program_FINAL - Files - u:clo.

    ·        Yelpo, C., Pablo and Nasri, Bassem (2023) “Location, Labor Supply and Industry-University Spillovers in German Clusters”,” in EMNet 2023 - 10th International Conference on ECONOMICS AND MANAGEMENT OF NETWORKS - University of. Palermo, Italy. EMNet 2023_Program_FINAL - Files - u:clo .

    ·        Al-Benayyan, Sara A; Nasri, Bassem; Collazzo Yelpo, Pablo (2023). “The Contribution of Patriotism to Business Competitiveness in Saudi Arabia: Context of the National Transformation”. EURAM 2023 - 23rd European Academy of Management Conference, Trinity School of Business, Dublin, Ireland.  Available at

    o   EURAM 2023 (Password 2023TCD)

    ·        Alanazi, Salem M, Amran, A., Richardson, C. & Nasri, Bassem (2023). “The Contribution of Local Culture to Corporate Social Responsibility in a Transforming Economy: The Case of Saudi Aramco”. 23rd European Academy of Management Annual Conference - EURAM 2023, 14 - 16 June 2023, Trinity College of Business, Dublin, Ireland. Available at EURAM 2023 (Password 2023TCD)

    ·         AlHaydar MH, Nasri B. Collazzo P. (2023). Success Factors of Coffee Shop Potential Franchisors in Saudi Arabia. ISOF 2023. https://franchisesociety.com/2023-conference

    ·        Nasri, Bassem; Alomairi, Sarah; Lhuillier, Barbara; Collazzo, Pablo (2022). « Competitiveness of Saudi Arabia as a Tourist Destination: Context of the Vision 2030”. EURAM 2022 - 22nd European Academy of Management Annual Conference, Winterthur, Switzerland. - https://conferences.euram.academy/2022conference/wp-content/uploads/sites/7/2022/10/EURAM-2022-Programme-for-Web.pdf

    ·        Al-Dawsari, Abeer; Nasri, Bassem; Assadi, Djamchid; Collazzo, Pablo; Vouzas, Fotios (2022). “Exploring Women Entrepreneurship in the Context of Saudi Arabian Vision 2030: Motivations & Challenges”. EURAM 2022 - 22nd European Academy of Management Annual Conference, Winterthur, Switzerland. https://conferences.euram.academy/2022conference/wp-content/uploads/sites/7/2022/10/EURAM-2022-Programme-for-Web.pdf

    ·        Nasri, Bassem M; Collazzo Yelpo, Pablo (2021). “Internationalization Challenges for Saudi Arabian Fast-Food Franchises: The Case of Kudu”. ISOF 34 - 34th Annual International Society of Franchising Conference 34

    ·        Nasri, Bassem M; Collazzo Yelpo, Pablo; Al-Hashim, Ala'a H (2021). “Gender Contribution to the Competitiveness of Social Media Entrepreneurs in Saudi Arabia: Context of the National Transformation”. EURAM 2021 - 21st European Academy of Management Annual Conference EURAM 2021, L'Université du Québec à Montréal (UQAM), Montreal, Canada. https://conferences.euram.academy/2021conference/wp-content/uploads/sites/4/2021/10/EURAM-2021-Book.pdf

    ·        Nasri, Bassem; Collazzo Yelpo, Pablo (2018). “Exploring Local Factor Contribution to International Competitiveness  of Middle Eastern Retail Food Franchises - Cases from Lebanon and UAE”. European Academy of Management EURAM 2018 Annual Conference, University of Iceland Reykjavik, Iceland. in June 20-23, 2018; http://euramonline.org/component/phocadownload/category/39-2018-conference.html?download=798:euram-2018-programme-book

    ·        Nasri, Bassem and Collazzo Yelpo, Pablo (2018). “Cultural Contribution to International Competitiveness of Middle East Retail Food Franchises”. 2nd International Conference on Emerging Research for Sustainable Economic Development. March 6-7, 2018, Manama, Bahrain.

    ·        Nasri, Bassem and Collazzo Yelpo, Pablo (2018). “Exploring National Factor Contribution to International Competitiveness  of Middle Eastern Retail Food Franchises - Cases from Lebanon and UAE”. - Cases from Lebanon and UAE”. 32nd Annual International Society of Franchising Conference, June 28-30, 2018, Escuela Politécnica Nacional, Quito – Ecuador, with the support of GATE L-SE and IAE-SE, University of Lyon, France, CORS, University of São Paulo, Brazil.

    ·        Nasri, Bassem; Collazo Yelpo, Pablo (2016). “Expansion of Middle-East Retail Food Franchises: Competitiveness at Global Markets”. 30th Annual ISoF Conference - International Society of Franchising Annual Conference, University of Groningen, The Netherlands; http://franchisesociety.com/wp-content/uploads/2018/04/Nasri-Collazzo-Yelpo.pdf

    ·        Nasri, Bassem A Collazo Yelpo, Pablo (2016). “COMPETITIVENESS OF LOCAL RETAIL FOOD FRANCHISES IN THE MIDDLE EAST AT HOME MARKET: THE INFLUENCE OF FOREIGN FRANCHISES”. EURAM 2016 - European Academy of Management Annual Conference, 1-4 June, 2016, Université Paris –Est Créteil (UPEC), Paris, France; http://2016.euramfullpaper.org/program/papers.asp

    Nasri, Bassem and Collazo Yelpo, Pablo (2015). “Emergence of local retail food franchises in the Middle East: The influence of foreign franchises– Focus on Saudi Arabia & United Arab Emirates”. 29th Annual International Society of Franchising Conference – ISOF 2015, Historical Building, University of Oviedo Asturias, SPAIN;     http://franchisesociety.com/wp-content/uploads/2018/04/Nasri-Collazzo-Yelpo.pdf

 

Date

Title/Research Paper

Journal/Publisher

July 2020

"Home-grown middle eastern franchises: prospects for the future"

Bassem Nasri, Pablo Collazzo, and Dianne H. B. Welsh

 

Link: 

https://link.springer.com/article/10.1007/s11365-020-00677-8

International Entrepreneurship and Management Journal, 1-15

January 2021

"Kudu: Crossing the Saudi Border"

Published Case Study

Authors:

Pablo Collazzo, Bassem Nasri, and Dianne H. B. Welsh

Chapter in Book:

“Case Studies in Global Entrepreneurship” – 3rd Edition

Publisher:

Kendall Hunt Publishing Company

ISBN 978-1-7924-3665-9

 

 

Conferences with PMU Affiliations:

Date & Place

Title/Research Paper

Conference Name

May 24-26, 2021,

USC Business School,

UNSW Business School

"Internationalization Challenges for Saudi Arabian Fast-Food Franchises: The Case of Kudu"

(1) Nasri, Bassem

(2) Collazzo Yelpo, Pablo

34th Annual International Society of Franchising Conference - ISoF 2021

 

June 16-18, 2021, Université du Québec à Montréal

Canada

"Patriotism and Competitiveness in Saudi Arabia"

(1) Nasri, Bassem

(2) Collazzo Yelpo, Pablo

(3) Al-Anazi, Salem Mufadhi

European Academy of Management Annual Conference - EURAM 2021

June 16-18, 2021, Université du Québec à Montréal

Canada

"Gender Contribution to the Competitiveness of Social Media Entrepreneurs in Saudi Arabia: Context of National Transformation"

(1) Nasri, Bassem

(2) Collazzo Yelpo, Pablo

(3) Al-Hashim, Ala'a H.

European Academy of Management Annual Conference - EURAM 2021

March 6-7, 2018, Manama, Bahrain

 

"Cultural Contribution to International Competitiveness of Middle East Retail Food Franchises"

(1) Nasri, Bassem

(2) Collazzo Yelpo, Pablo

2nd International Conference

on Emerging Research for Sustainable Economic Development

June 20-23, 2018, University of Iceland

Reykjavik, Iceland

"Exploring National Factor Contribution to International Competitiveness of Middle Eastern Retail Food Franchise - Cases from Lebanon and UAE"

(1) Nasri, Bassem

(2) Collazzo Yelpo, Pablo

European Academy of Management Annual Conference - EURAM 2018

 

June 28-30, 2018, Quito - Ecuador

 

"Exploring National Factor Contribution to International Competitiveness of Middle Eastern Retail Food Franchises- Cases from Lebanon and UAE"

(1) Nasri, Bassem

(2) Collazzo Yelpo, Pablo

32nd Annual

International Society of Franchising Conference

Escuela Politécnica Nacional, with the support of

GATE L-SE and IAE-SE, University of Lyon, France

CORS, University of São Paulo, Brazil

 

  • “Expansion of Middle East Retail Food Franchises: Competitiveness at Global Markets” Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 10/6/2016 at the “30th Annual International Society of Franchising Conference – ISoF 2016”, University of Groningen, The Netherlands.
  • “Competitiveness of Local Retail Food Franchises in the Middle East at Home Markets: The Influence of Foreign Franchises” Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 1/6/2016 at  the “16th European Academy of Management Annual Conference (EURAM 2016)”, Université Paris –Est Créteil (UPEC), Paris, France.
  • “Emergence of Local Retail Food Franchises in the Middle East: The Influence of Foreign Franchises – Focus on Saudi Arabia & United Arab Emirates” Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 18/6/2015 at  the “29th Annual International Society of Franchising Conference”, Historical Building, University of Oviedo Oviedo, SPAIN.

 

 

Google Scholar:  https://scholar.google.com/citations?user=jaQ1e4sAAAAJ&hl=en

ORCID iD
0000-0001-8664-7822
 
https://www.linkedin.com/in/bassemnasri/ 

 

Entrepreneurship, International Business (Senior, MBA & EMBA), Business Negotiation, Marketing Management (MBA & EMBA), New Product/Service innovation (MBA), Cross-Cultural Management (MBA), Organizational Leadership (MBA), Negotiation and Conflict Management (Senior & MBA), Franchise Management (MBA), Organizational Development.

 

Entrepreneurship & Innovation, International Business, Strategic Management, Marketing Management, Business Competitiveness, Franchising Management, Organizational Leadership, Negotiation & Conflict Resolution, Resilience & Crisis Management and Corporate Social Responsibility. 

 

 

  • International Society of Franchising (ISOF)
  • European Academy of Management (EURAM)
  • Academy for Global Business Advancement (AGBA)
  • Lebanese-Dutch Business Association (LDBA)