Faculty Img
  • Phone:

    +966 13 849 9326

  • Email:


  • Office No:


  • Dr. Bassem E. Maamari

  • Job Title :

    Acting Chair

    Department of Accounting & Finance


    Department of Human Resource Management

  • College :

    College of Business Administration

  • Department :

    Business Administration

    Human Resource Management

Since December 1991, Dr. Bassem has been known as an university teacher and executive trainer, providing training, lecturing and consultancy services to top management from various industries.

Dr. Maamari, has been exposed to various cultures and to a diversity of individuals, hence he became a well-known expertise competence in providing distinguished quality and rich information.

Engaged in several social community services, being an active social figure made him a requisite to development and improvement icons.

Dr. Maamari, is currently a business owner running a commercial export/import company, as well as being an instructor at local and international universities both in Lebanon & the GCC.


2010                Grenoble Graduate School of Management, France

                        Doctorate in Business Administration in Management

Dissertation title: What is the impact of the use of information systems on job satisfaction in the commercial bank sector in Lebanon?

                        Triple Crown Accredited, AACSB, EQUIS, AMBA.


1992                Beirut University College (BUC), Lebanon

                        M.Sc. in Business Management (Job Satisfaction & IS users)


1988                Beirut University College (BUC), Lebanon

                        B.Sc. in Business Studies (emphasis on Accounting)


1985                Baccalaureate Part II, Philosophy. Lebanon

1985                Baccalaureate Part II, Experimental Sciences, Lebanon.

  1. Maamari, Bassem E.* & Salloum, Youssef N. (2023). The effect of high emotionally intelligent teachers on their teaching effectiveness at universities: The moderating effect of personality traits. International Journal of Educational Management, Vol. 37 No. 3, pp. 575-590. https://doi.org/10.1108/IJEM-12-2020-0565
  2. Zygiaris, Sotirios & Maamari, Bassem E. (2023). The Journey from eGovernment to Digital Transformation: The case of Saudi Arabia. Electronic Governance: An International Journal, Vol. 19 No. 1, pp. 95-111. https://doi.org/10.1504/EG.2023.127578
  3. Maamari, Bassem E.* & El-Nakla, Darin (2022). From case studies to experiential learning. Is simulation an effective tool for student assessment? Arab Economic and Business Journal, Vol. 14, No. 2, pp. 214-223. https://doi.org/10.38039/2214-4625.1023
  4. Chaanine, Johnny Chalita and Maamari, Bassem, The Impact of Social Media on Employees’ Performance Management. Available at SSRN (Elsevier): https://ssrn.com/abstract=4229718 or http://dx.doi.org/10.2139/ssrn.4229718
  5. Jisr, Rana E., Maamari, Bassem E., Brahmi, Mohsen & Jabbour, Cynthia (2022).  Effectuation: Exploring A Moderating Role Between Leadership and Management Innovation. The International Journal of Technology Transfer and Commercialisation, Vol. 19 No. 1, pp. 6-22. DOI: 10.1504/IJTTC.2020.10038789
  6. Maamari, Bassem E.* & Osta, Alfred (2022). Open Innovation in R&D: Co-Patenting With Breakthrough Innovations in Pharma. International Journal of Knowledge Management (IJKM), Vol. 18 No. 1, pp.1-11. DOI: 10.4018/IJKM.296261
  7. Maamari*, Bassem E. & Doumet, Georges T. (2022). The Effect of Corporate Governance on Managers’ Job Performance. International Journal of Business Governance and Ethics, Vol. 16 No.1, pp. 39-53. DOI: 10.1504/IJCG.2020.115522
  8. Maamari, Bassem E.* & Naccache, Hiba (2022). The impact of grade inflation on teachers’ evaluation: A quantitative study conducted in the context of five Lebanese universities. Journal of Global Education and Research, Vol. 6 No. 2, pp. 192-205. DOI: 10.5038/2577-509X.6.2.1169
  9. Maamari, Bassem E.* & Wasfi, Hummam (2021). The effects of service recovery on customer satisfaction and customer loyalty in banks. International Journal of Technology Marketing, Vol. 14 No. 4, pp. 403-424. DOI: 10.1504/IJTMKT.2020.114037
  10. Maamari, Bassem E., El Achi, Soha, Yahiaou, Dorra*, & Nakhle, Samer F. (2021).   The effect of Coaching on Employees as mediated by organizational citizenship behaviour: case of Lebanon. EuroMed Journal of Business, Vol. 17 No. 1, pp. 21-45.  DOI: 10.1108/EMJB-06-2020-0059
  11. Maamari*, Bassem E., & Osta, Alfred (2021). The effect of HRIS implementation success on job involvement, job satisfaction and work engagement in SMEs.  International Journal of Organizational Analysis, Vol.29 No.5, pp.1269-1286. DOI:  10.1108/IJOA-07-2020-2298
  12. Maamari*, Bassem E. & Chaanine, Johnny C. (2020). Social Media User Self Efficacy Moderating Hotel Satisfaction and Posting Behaviour. International Journal of Leisure and Tourism Marketing, Vol. 7 No.1, pp. 67-83. DOI: 10.1504/IJLTM.2020.10031987
  13. El Achi, Soha & Maamari*, Bassem E. (2021). The mediating effect of coaching acceptance between Employees’ creativity, motivation, commitment and OCB, on performance. International Journal of Trade and Global Markets, Vol.14 No.3, pp. 225-246. DOI: 10.1504/IJTGM.2021.10027180
  14. Osta, Alfred & Maamari*, Bassem E. (2020). Openness in Research and Development: Co-patenting Impact on Breakthrough Innovations in the Pharmaceutical Industry. International Journal of Business Innovation & Research, Vol. 21 No.3, pp. 395-408. DOI:10.1504/IJBIR .2020.10017102
  15. Maamari*, Bassem E. & Majdalani, Joelle F. (2019). Emotional intelligence affecting students’ customer satisfaction. International Journal of Education Management, Vol. 33 No. 1, pp.179-193. DOI:10.1108/IJEM-11-2017-0338. Emerald Insight Literati Awards 2020 - Outstanding Paper Award, Dec. 2020.
  16. Maamari*, Bassem E. & Saheb, Adel (2018). How organizational culture and leadership style affect employees’ performance of genders. International Journal of Organizational Analysis, Vol.26 No.4, pp.630-651. DOI:10.1108/IJOA-04-2017-1151
  17. Maamari*, Bassem E. & Chaanine, Johnny C. (2018).  Impact of perceived HIS users’ performance on job satisfaction: Moderating effect of perceived HIS quality. International Journal of Electronic Healthcare, Vol. 10 No.1/2, pp.60-80. DOI:10.1504/IJEH.2018. 092174
  18. Temeljotov-Salaj, Alenka, Baričič, Andrej and Maamari, Bassem (2017).  How the economic crisis affects workplace conditions and occupational health.  Journal of Construction Project Management and Innovation, Vol. 7 No. 2 (Dec.), pp. 2088 – 2103. https://hdl.handle.net/10520/EJC-c242a83e0
  19. Al Hakim, Zeina T. & Maamari*, Bassem E. (2017).  Measuring Perceived Service Quality and Customer Satisfaction for Service Managers - The case of the Lebanese Retail Banking Industry.  e-Service Journal, Vol.10 No.2 (Winter 2017), pp. 23-44. DOI:10.2979/eservicej.10.2.02
  20. Maamari*, Bassem E. & Majdalani, Joelle F. (2017). Emotional Intelligence, Leadership Style & Organizational Climate.  International Journal of Organizational Analysis, Vol.25 No.2, pp.327-345. DOI: 10.1108/IJOA-04-2016-1010
  21. Maamari*, Bassem E. & Jisr, Rana E. (2017). Effectuation, Exploring a Third Dimension to Tacit Knowledge.  Knowledge and Process Management, Vol.24 No.1, pp.72-78. DOI: 10.1002/kpm.1536
  22. Maamari*, Bassem E. & Shoueiry, Micheline (2016). Position, gender, emotional intelligence and job performance.  International Journal of Work Organisation and Emotion, Vol.7 No.4, pp.299-315.DOI: 10.1504/IJWOE.2016.10002740
  23. Majdalani, Joelle F. & Maamari*, Bassem E. (2016). Emotional Intelligence, A tool for Customer Satisfaction.  Journal for Global Business Advancement, Vol.9 No.3, pp.275-283. DOI:10.1504/JGBA.2016.076728
  24. Maamari*, Bassem E. & Alameh, Kayan (2016). Talent Management Moderating the Relationship between Recruitment for the Highly Skilled and HR Policies. Contemporary Management Research, Vol.12 No.1 (March), pp.121-138. DOI: 10.7903/cmr.14133.
  25. Temeljotov-Salaj, Alenka, Maamari*, Bassem E., Baricic, Andrej, & Lohne, Jardar (2015).  The influence of workplace on overall health in Slovenia and Lebanon – empirical research.  HealthMED, Vol. 9, No. 7, pp. 281-300. (http://healthmed.ba/volume-9-number-7/)
  26. Maamari, Bassem E. (2015).  The similarities in job satisfaction across cultures. International Journal of Information Technology and Business Management, Vol. 34 No. 1, pp.1-11. (ISSN 2304-0777)
  27. Jisr, Rana E. & Maamari*, Bassem E. (2014).  Gender innovation through the lens of effectuation.  International Journal of Entrepreneurship & Small Business, Vol. 22, No. 3, (Inderscience Entreprises Ltd.), pp. 362-377.DOI: 10.1504/IJESB.2014.063781.
  28. Maamari, Bassem E. (2014).  Changing management history, gender moderating pay to job satisfaction for IS users.  Journal of Management History, Vol. 20 No. 3, pp. 311-332.DOI:10.1108/JMH-01-2014-0007. Awarded Emerald Insights Literati - Highly Commended PaperAward, July 2015
  29. Maamari*, Bassem E. & El Zein, Hala (2013).  The impact of social media on the political interests of the youth in Lebanon at the wake of the Arab Spring. Social Science Computer Review, Vol. 32, No. 4, pp. 496-505, DOI:10.1177/0894439313512777.
  30. Maamari*, Bassem E. & Chaanine, Johnny C. (2013). Job Satisfaction of the modern information system using nurse in Lebanon.  Journal of Technology Management in China, Vol. 8 No. 2, pp. 120-136, DOI:10.1108/JTMC-06-2013-0028.
  31. Maamari*, Bassem E. & Messarra, Leila Canaan (2012).  An empirical study of the relationship between organizational climate and organizational citizenship behavior. European Journal of Management, Vol. 12 No.3, Nov. 2012, pp. 164-175.

Nov. 2019 –To-date             Nicosia University, School of Business,

                                             Nicosia, Cyprus. Affiliate Professor – PhD Supervisor.


Oct. 2011 –To-date              Grenoble School of Management,

                                             Grenoble, France. Affiliate Professor – DBA Supervisor.


Teaching Experience:

University level teaching at both undergraduate and graduate levels since October 1998.

Taught in several universities as full-time and part-time faculty.

Working Experience:


Chief Financial Officer

Hospital Administrative Director (including Finance, HR, Admissions, Records, Facilities)

Sales and sales Management

External audit

Small Business Entrepreneurial Start-Up, Entrepreneurship & Small Business, Managing Across Cultures, Managing Multinational Corporations, Venture Growth Strategies for Entrepreneurs, Introduction to Management, Organizational Behavior, Strategic Thinking &Planning, Performance Management, Project Management, Senior Study Management, Leadership & Ethics, Survey of Management & Marketing, Introduction to Marketing, Fundamentals of Promotion & Advertising, International Marketing, Entrepreneurial Marketing, Consumer Behavior, Sales Management, Marketing Management, Business Statistics, Investment Finance, Intermediate Finance, Risk Management & Business Ethics, Business Research, Portfolio Analysis, Management Information Systems, e-Business Marketing, e-Commerce, Technology Management Application to Financial Systems, Business & Industrial Administration, From Purchasing to Procurement, Corporate Governance and Leadership, Team Building, Emotional Intelligence.



  • HR Management and Development in SMEs
  • Motivation and Organizational behavior of information system users,
  • Project & Performance Management
  • Knowledge Creation and Transfer.