Home \ Faculty Details \ Tasneem Alsaati
Faculty Img

  • Phone:

    4340

  • Email:

    talsaati@pmu.edu.sa

  • Office No:

    F-127

  • Tasneem Alsaati

  • Job Title :

    Lecturer

  • College :

    College of Business Administration


  • Department :

    Business Administration


Tasneem Alsaati is a seasoned academic expert with a diverse professional journey; a rich background spanning various industries and global regions with higher degrees of education and expertise, bringing a unique blend of cultural insight, diplomatic fitness, and strategic acumen to the table. Her experience as an educator and her involvement in cross-cultural initiatives began in 2010 and covered various specialties including marketing, entrepreneurship, international affairs, and sustainability. Tasneem obtained her Master’s degree in Business Administration from St. Mary’s University of Texas, San Antonio in 2013, and has dedicated her research since then to the areas of marketing, sustainability, services management, digital marketing, tourism and consumer behavior. Further, she oersued her Ph.D. in marketing, with a consumer psychology and economic behavior focus. Her recent research was published in the Sustainability journal and the British Journal of Marketing Studies. Aside from her academic teaching responsibilities, Tasneem held previous roles being a Sales Operations Advisor (in Corporate America), Director of Entrepreneurship Center, Director of International Affairs, Lead of the Saudi delegation in the cultural bridging program in China, and other roles of consultancy and advising with the non-profit sector.

 

  • Alsaati, T. (2025). Post-Encounter Tourism Experience in Saudi Arabia: Sentiment Analysis of Online Reviews. Indian Journal of Marketing, 55(6), 8–33.
  • Alsaati, T. and Almeshal, S. (2024). Exploring Service Gratuity Motivations from a Cultural Context Aspect and the Moderating Role of Gender. British Journal of Marketing Studies, Vol. 12, Issue 1, pp.,46-64.
  • Alsaati, T.; El-Nakla, S.; El-Nakla, D. Level of Sustainability Awareness among University Students in the Eastern Province of Saudi Arabia. Sustainability 2020, 12, 3159.

 

 

OMCP

Marketing, Marketing Research and Analysis, Communications, Content Development, UNESCO Futures Literacy Lab Certified Facilitator, International Relations, Project Management, Strategic Planning, Consumer Psychology, Consumer Relations, SDG17 Implementation, Brand Management, Entrepreneurship, Event Planning, Consultations, Negotiations, Stakeholder Management, and Training

Principles of Marketing, Strategic Management, Legal Environment of Business, Entrepreneurship, Business Negotiations, Principles of Management, Business Ethics and Organization Behavior, Negotiations and Conflict Management, Consumer Behavior, Intro to Digital Marketing, Ethical Leadership, Introduction to Human Resources, Business Psychology, Brand Management

Sustainability- Consumer behavior- Marketing