Faculty Img
  • Phone:

    013 849 9305

  • Email:

    svadera@pmu.edu.sa

  • Office No:

    F-095

  • Dr Shaili Vadera

  • Job Title :

    Assistant Professor

  • College :

    College of Business Administration


  • Department :

    Accounting & Finance


    Business Administration


Dr. Shaili Vadera, with specialization in Economics, Marketing & Entrepreneurship has over 15 years of Teaching experience including Doctoral, Post-Graduate & Under-Graduate Programmes. She was awarded Ph. D in Economics from University of Lucknow, India in 2012. She has also completed Post Graduate Diploma in Business Management with specialization in Marketing & Sales. She also completed her Masters in Economics in 2007. Dr. Shaili have number of publications in International peer reviewed journals as well as articles in magazines. Her researcher areas include Micro & Macro Economics, Millennial entrepreneurship, Women Entrepreneurship, Reverse Innovation in Emerging Economies, Digital Marketing, Eco-tourism, Environment and Sustainability including Plastic Replacement Alternatives. Also, Reviewer for ‘"World Journal of Entrepreneurship, Management and Sustainable Development, Emerald Publishing."

Passionate as an entrepreneurship educator, she was the Head of Entrepreneurship Cell in her previous organization where she conducted Mentoring and Design Thinking workshops with a focus on building entrepreneurial spirit among aspiring student entrepreneurs. Her focus is to demonstrate academic excellence with quality research collaborations to enable holistic development of students that effectively prepares global leaders.

 

Latest Publication: 2021

 

1) Journal of Environmental Pollution and Management ISSN 2639- 7269 June 2021 " A Critical Analysis of Rising Global Demand of Plastics and it's Adverse Impact on Environment Sustainability https://article.scholarena.com/A-Critical-Analysis-of-the-Rising-Global.pdf

 

2) Al-Fehaid, Hamad Yousef N. and Shaili, Vadera, Knowledge Economy and its Implications in the Kingdom of Saudi Arabia (April 22, 2021). Available at SSRN: https://ssrn.com/abstract=3846918 or http://dx.doi.org/10.2139/ssrn.3846918

 

3) Shaili, Vadera, A Study on Menstrual Hygiene Management at the Bottom of Pyramid in India (March 2, 2021). Available at SSRN: https://ssrn.com/abstract=3795881 or http://dx.doi.org/10.2139/ssrn.3795881  http://ssrn.com/abstract=3795881     

Vadera Shaili  https://ssrn.com/author=3039583

Your paper, "A STUDY ON MENSTRUAL HYGIENE MANAGEMENT AT THE BOTTOM OF PYRAMID IN INDIA", was recently listed on SSRN's Top Ten download list for: AARN: Reproduction & Infant, Child & Maternal Health & Welfare (Sub-Topic), BioRN: Other Human Health & Disease (Topic), ERN: Women & Gender Issues (Topic), Primary Care eJournal, PublicHealthRN: Sexual & Reproductive Health (Topic), WGSRN: Gender & Development (Topic), WGSRN: Gender, Racial & Ethnic Disparities (Topic), WGSRN: Gender, Reproductive Rights & Health (Sub-Topic), WGSRN: Global Women's Health (Topic), WGSRN: Health Economics (Topic), WGSRN: Other Women & Health (Topic) and Women & Public Health eJournal.
 

 

Ph. D in Economics (March, 2012)

M.A. in Economics 

Post Graduate Diploma in Business Management (Marketing & Sales) 

Qualified University Grants Commision National Eligibilty Test for Lectureship

BSc. Life Sciences

LATEST PUBLICATIONS 2020-2021

 

1) 1) Journal of Environmental Pollution and Management ISSN 2639- 7269 June 2021 "A Critical Analysis of Rising Global Demand of Plastics and it's Adverse Impact on Environment Sustainability https://article.scholarena.com/A-Critical-Analysis-of-the-Rising-Global.pdf

 

2) Shaili, Vadera, A Study on Menstrual Hygiene Management at the Bottom of Pyramid in India (March 2, 2021). Available at SSRN: https://ssrn.com/abstract=3795881 or http://dx.doi.org/10.2139/ssrn.3795881          http://ssrn.com/abstract=3795881 Vadera Shaili  https://ssrn.com/author=3039583

   

      3) Al-Fehaid, Hamad Yousef N. and Shaili, Vadera, Knowledge Economy and its Implications in the Kingdom of  Saudi Arabia (April 22, 2021). Available at SSRN: https://ssrn.com/abstract=3846918 or http://dx.doi.org/10.2139/ssrn.3846918

 

 

2019

Exploring the Behaviour of Indian consumers towards online discounts, International Journal of Electronic Marketing and Retailing, IJEMR,Vol. 10, No. 1, 2019, Inderscience, Scopus (Elsevier), ISSN Online: 1741-1033, ISSN Print: 1741-1025, 2019.  https://doi.org/10.1504/IJEMR.2019.096629

Paper Presented on “A Study on Growth of Millennial Entrepreneurs in India” at the 13th European Conference on Innovation and Entrepreneurship at ‘The University Of Aveiro’ Portugal on 21-23rd September 2018.

Conference Proceedings Book in 13th European Conference on Innovation and Entrepreneurship, Aveiro, Portugal, 2018, Edited by Prof. Carlos Costa, Manuel Au-Yong-Oliveira, Marlene Paula Castro Amorim, E-Book ISBN: 978-1-911218-98-2, E-Book ISSN: 2049-1069

Study of Growth Enablers of Emerging Start-ups in India Chapter in Book Globalization Opportunities for Emerging Economies: Edited by Prof. Gurinder Singh and Dr. Alka Maurya, ISBN 978-93-86330-20-8.

Manufacturing Dilemma of Fast Moving Consumer Durables In India: A Case Study " in Asia Pacific Journal of Research (A Peer Reviewed International Journal), Vol - 1 Issue - XXXIX, ISSN 2320- 5504, PP: 233-241.

A Study of Sectoral Preference by Women Entrepreneurs in India, World Congress, Advances in Economics and Business Management (AEBM) p-ISSN: 2394-1545; e-ISSN: 2394-1553; Volume 2, Issue 13; July-September, 2015.

Export Potential of Guar Gum, Asia Pacific Journal of Research, November 2015,Vol: I. Issue XXXIII, November 2015, Peer Reviewed International Journal, ISSN: 2320-5504, E-ISSN-2347-4793.

Changing Dynamics of Rural Markets of India- Vision 2020: Asia Pacific Journal of Research, Peer Reviewed International Journal, Vol: I, Issue XXVI, April 2015, ISSN: 2320-5504, E-ISSN-2347-4793.

Fate of Israil Isbuddin: Is Farmer Suicide Contagion in Uttar Pradesh? Journal of International Academic Research for Multidisciplinary. Impact Factor 1.625, ISSN: 2320-5083, Volume 3, Issue 1, February 2015.

Chapter in Book: Growth Prospects of Small Scale Industries in India, Macmillan Advanced Research, Series, ISBN 978-935-059-024-4.

Chapter in Book: Role of Corporate Social Responsibility in Development of Rural India, Macmillan Advanced Research, Series, ISBN 978-935-059-024-4.

Chapter in Book: Green Marketing For Sustainable Business Solutions, ISBN-978-81-8455-356-7

Intellectual Property Rights and Bio-Piracy, Vol IV, No. 6, SME World- A monthly Magazine on Emerging Enterprises & Entrepreneurs. ISSN 2319-1139

Rural Marketing- Challenges and Opportunities, Vol V No. I, Page no. 24-25, SME World- A monthly Magazine on Emerging Enterprises & Entrepreneurs. ISSN 2319-1139

Impact of Celebrity Endorsement on Overall Brand, Vol V No. 4, Page no. 42-43, SME World- A monthly Magazine on Emerging Enterprises & Entrepreneurs. ISSN 2319-1139

Text Message Marketing: Take Your Personal Brand to the Next Level, Vol V, No. 4, Page No. 34-35, SME World- A monthly Magazine on Emerging Enterprises & Entrepreneurs. ISSN 2319-1139

Role of SMEs Sector in the Emerging Indian Economy, Materials Management Review, Volume 7, Issue 6, IIPM

Importance of Brand-building for Small and Medium Enterprises in era of Globalization, Vol IV, No. 1, Page no:24-25, ISSN 2319-1139 SME World- A Monthly Magazine on Emerging Enterprises & Entrepreneurs.

Intellectual Property Rights and Bio-Piracy, Volume IV,  No. 6, SME WORLD Page no. 32-33

Role of ICT in Development of Herbal and Medicinal Plants in India, March 2011, Vol III, SME World- A Monthly Magazine on Emerging Enterprises & Entrepreneurs.

Importance of Integrated Marketing Communication System for Enhancing Business Prospects, Page No.28-29 ISSN 2319-1139, Vol-IV, SME World- A Monthly Magazine on Emerging Enterprises & Entrepreneurs.

Export Potential of Herbal and Medicinal Plants in India published in November 2010 Vol. III, SME World- A Monthly Magazine on Emerging Enterprises & Entrepreneurs.

Challenges and Opportunities for SMEs published in June 2010, Vol III, SME World- A Monthly Magazine on Emerging Enterprises & Entrepreneurs.

Chapter in Book: Role of Agricultural Retailers in Development of Rural India Published in book titled: Urbanization of rural areas by Dr. Babita Agarwal, Abd publishers 2009. ISBN: 978-81-8376-204-5

Drivers of corporate social responsibility in business organizations, published in book titled Social responsibility of business enterprises, 2009.ISBN: 978-81-8376-203-8

Chapter in Book: “Green Marketing for Sustainable Business solutions” chapter in a book on “Innovation and Development-A Socio Economic Context”, 2010.

 

Papers presented at National and International Conferences:

 

  1. Paper Presented on “A Study on Growth of Millennial Entrepreneurs in India” at the 13th European Conference on Innovation and Entrepreneurship at ‘The University Of Aveiro’ Portugal on 21-23rd September 2018.
  2. Paper presented on Study of Growth Enablers of emerging Start-ups in India at 2nd International Business Summit, Amity University, Noida, India, 2017.
  3. Commercial Significance of Mentha oil in India: One Day Symposium on Scientific Writing & Plagiarism 29th August 2017, Amity Institute of Pharmacy, AUUP, Lucknow, India.
  4. An Emperical Study of Consumer Behaviour towards on-line discounts in Tier II and Tier III Cities of Uttar Pradesh, at National Marketing Conference, Jaipuria February 2017.
  5. A Study of Sectoral Preference by Women Entrepreneurs in India, World Congress, Advances in Economics and Business Management (AEBM) p-ISSN: 2394-1545; e-ISSN: 2394-1553; Volume 2, Issue 13; July-September, 2015.
  6. Exploring growth opportunities with Social Justice in the Economically Marginalized State of Uttar Pradesh, Department of Economics, University of Lucknow, 30 Jan 2012 to 31 Jan 2012.                                                  
  7. Facets of Business Excellence (FOBE- 2011) “Leveraging Information Technology for Strategic Advantage, International Conference by IMT Ghaziabad, Venue- Indian Habitat Centre, New Delhi, 07 Nov 2011 to 08 Nov 2011.                                                                
  8. “Export Potential of Herbal and Medicinal Plants as a Source of Alternative Medicine” at International Conference on Pharmaceuticals in Developing and Emerging Economies: Production, Innovation, and Access to Medicines in the wake of TRIPS Co-sponsored by the University of Hyderabad, India and Deakin University, Melbourne, Australia, from 17 to 19 September 2010 Venue: University of Hyderabad, India.                                                          
  9. ‘Role of IT Enabled Services in The Development of Herbal and Medicinal Plants in India’ at International Conference on Business and Information Technology: Contemporary Research and Development organized at IMT Ghaziabad in collaboration with University of New Castle Australia, Beijing Foreign Studies University China.                   
  1. ‘Importance of Business Ethics in Emerging Economies as a tool for Retaining Customers for Global Competitiveness and Sustainable Growth’ at Annual Conference of the Academy of International Business- India and CIMER, International Conference on Globalization and Emerging Economies, Venue IIM Indore.

 

 

 

 

LATEST PUBLICATIONS 2021

 

1) Journal of Environmental Pollution and Management ISSN 2639- 7269 June 2021 " A Critical Analysis of Rising Global Demand of Plastics and it's Adverse Impact on Environment Sustainability https://article.scholarena.com/A-Critical-Analysis-of-the-Rising-Global.pdf

 

2) Al-Fehaid, Hamad Yousef N. and Shaili, Vadera, Knowledge Economy and its Implications in the Kingdom of Saudi Arabia (April 22, 2021). Available at SSRN: https://ssrn.com/abstract=3846918 or http://dx.doi.org/10.2139/ssrn.3846918

 

3) Shaili, Vadera, A Study on Menstrual Hygiene Management at the Bottom of Pyramid in India (March 2, 2021). Available at SSRN: https://ssrn.com/abstract=3795881 or http://dx.doi.org/10.2139/ssrn.3795881  http://ssrn.com/abstract=3795881

 Vadera Shaili  https://ssrn.com/author=3039583

Your paper, "A STUDY ON MENSTRUAL HYGIENE MANAGEMENT AT THE BOTTOM OF PYRAMID IN INDIA", was recently listed on SSRN's Top Ten download list for: AARN: Reproduction & Infant, Child & Maternal Health & Welfare (Sub-Topic), BioRN: Other Human Health & Disease (Topic), ERN: Women & Gender Issues (Topic), Primary Care eJournal, PublicHealthRN: Sexual & Reproductive Health (Topic), WGSRN: Gender & Development (Topic), WGSRN: Gender, Racial & Ethnic Disparities (Topic), WGSRN: Gender, Reproductive Rights & Health (Sub-Topic), WGSRN: Global Women's Health (Topic), WGSRN: Health Economics (Topic), WGSRN: Other Women & Health (Topic) and Women & Public Health eJournal.
 

Faculty Development Programmes and Workshops Attended in last 10 Years

 

PMFCFS Webinar Series: An Overview of Cellular Network, by Mr. Omair Butt, 28 September 2020.

QS Maple 2020 Virtual Conference “Innovative Middle East & Africa: Higher Education-Led Economic Diversity and Globalization,” 16-17 September 2020,

Webinar on Smart Cities & Sustainable Transportation- A Practical Perspective for Saudi Arabia by Dr. Muhammad Farhan, PE audi Aramco Chair Professor and Director, Smart Mobility and Traffic Safety Research on May 19, 2020. 

Remote Attendance Learning Model Webinar, 11 May, 2020, by Dr Alex Rayon, University of Deusto in collaboration with PMU. 

New Faculty Orientation (PMU System Design), February, 23, 2020, PMU.

COBA Speaker Series: IMA® (Institute of Management Accountants), January 30, 2020, PMU.

COBA Faculty Workshop: Familiarization with the Course Portfolio, Rubrics, Blackboard, Course Specifications and Course Reports, January 20-21, 2020, by Dr Malik Saleh, Dean College of Business Administration, Quality & Accreditation, PMU.

Attended Two Weeks Faculty Development Program on ‘Entrepreneurship Development’ funded by National Science & Technology Entrepreneurship Development Board, Department of Science & technology, Government of India, 2017.

One Day Workshop on Data Analytics at AIBS, Noida in collaboration with La Trobe Business School, Australia, on 22nd May 2018.

FDP on Research Methodology & Statistical Analysis conducted by Amity Business School, November 2011.

FDP on Guiding and Supervising Research on 28th May 2014.

Attended workshop on Cyber Security on 10th October 2015.

FDP on Writing a Research Proposal for External Funding in May 2015.

National Symposium on Conventional to Omni-Channel Retailing on 11th March 2016.

International Conference on Growth Drivers of Emerging Economies, March 2016.

FDP on Changing & Evolving Expectations from Business School Teacher held at Amity University on July 2016.

Advanced Training Programme on Start Up India Master class by PHD Chamber of Commerce & Industry in January 2017.

Advanced Training Programme on Customer Relationship Management organized by PHD Chamber of Commerce & Industry on 27th April 2016.

Attended Start-Up Yatra at Science Convention Centre on 30th August 2017, organized by U.P Govt.

National Symposium on Conventional to Omni-Channel Retailing, March 2016

International Conference on Growth Drivers of Emerging Market Economics, March 2016.

16th International Business Horizon, Think India Crusade of Entrepreneurship, Amity University, Noida. February 2016.

World Congress on Advance management practice in business, banking, e-commerce, marketing and tourism, BMET-2015, JNU.

PHD Chamber of Commerce and Industry- Konrad-Adenauer-Stiftung- One Day

Training Program on Customer Relationship Management April 2016.

 

 

15 Years Teaching Experience.

1.2 Years Industry Experience

Courses taught in COBA, PMU (Spring, Summer & Fall Semester 2020)

  • Introduction to Micro Economics ECON_1312
  • Introduction to Macro Economics ECON_1311
  • Marketing Principles BUSI_3313
  • Entrepreneurship BUSI_4261
  • Learning Outcome Assessment III, COB ASSE_4311

Courses taught at Amity University Uttar Pradesh, India

  • Advance Consumer Behavior (Ph.D / Doctoral Programs)
  • Micro Economics
  • Macro Economics
  • International Marketing
  • Entrepreneurship, Ethics & Corporate Governance,
  • Entrepreneur & New Venture Creation,
  • Fundamentals of Entrepreneurship
  • Consumer Behavior
  • Managing Innovation Process
  • Product Management
  • Marketing Management,
  • Marketing of Services 
  • Advertising and sales promotion,
  • Direct & Digital Marketing
  • Brand Management
  • Rural Marketing
  • Managerial Economics

 

 

Researcher interests: Global Micro & Macro Economic perspectives, Millennial Entrepreneurship, Women Entrepreneurship, Reverse Innovation in Emerging Economies, Digital Marketing, Eco-tourism, Environment and Sustainability including Plastic Replacement Alternatives, Women & Gender Issues.

PRINCE MOHAMMAD BIN FAHD CENTER FOR FUTURISTIC STUDIES