nhadi@pmu.edu.sa
Dr. Noor Ul Hadi is Pakistani national, currently working as Associate Professor in the Department of Human Resource Management at PMU, KSA. He received his PhD from Universiti Kuala Lumpur Business School Malaysia in 2016.
Dr. Hadi’s has a decade plus experience in teaching (student-centered philosophy), research and administration (including curriculum development at graduate level). He is the author of 55 plus articles, book chapters and a book. Dr. Hadi’s area of specialization is Strategic Management with specific interest in Strategic Human Resource Management, Strategic Entrepreneurship, Innovation Management, Research Methods and Quantitative Techniques.
As a researcher, he has carried-out extraordinary research and his work has been published in well-known Journals (including, Impact factor, Scopus, and ABDC). Dr. Hadi has successfuly supervised 5 PhD students and 40 plus MS students. He has also completed three joint Short-Term Research Projects in his area of interest. His research impact on ResearchGate is 34.2 points with more than 1000 citations, and 300,000 downloads. Dr. Hadi’s is a reviewer of well-known journals and an evaluator of NRPU projects.
Dr. Hadi’s hopes to prepare PMU students strategically, who could provide innovative solutions to problems in the field of Human Resource Management.
PhD
Hadi, N. U., Almessabi, B., & Khan, M. I. (2025). Leveraging Industry 4.0 and Circular Open Innovation for
Digital Sustainability: The Role of Circular Ambidexterity. Journal of Open Innovation: Technology, Market, and Complexity, 100545. https://doi.org/10.1016/j.joitmc.2025.100545
Hadi, N. U., & Ali, I. (2025). Exploring the unknowns of international open innovation and international dynamic
capabilities on the speed of innovation and firm international performance: A strategic view. Journal of Innovation & Knowledge, 10(2), 100683. https://doi.org/10.1016/j.jik.2025.100683
Khan, M. I., Yasmeen, T., Khan, M., Hadi, N. U., Asif, M., Farooq, M., & Al-Ghamdi, S. G. (2025). Integrating
industry 4.0 for enhanced sustainability: Pathways and prospects. Sustainable Production and Consumption, 54, 149-189. https://doi.org/10.1016/j.spc.2024.12.012
Hadi, N. U. (2024). Unveiling the Complex Relationship between Open Circular Innovation and Business
Circularity: The Role of Circular-Based Dynamic Capabilities and Circular Ambidexterity. Sustainability, 16(17):7647. https://doi.org/10.3390/su16177647
Hadi, N.U., & Sheikh, S.A. (2024), "Fostering hotel ambidexterity through knowledge-sharing culture and
knowledge-sharing behavior: a study of the hospitality sector in Pakistan", Business Process Management Journal, 30(4), 1297-1313. https://doi.org/10.1108/BPMJ-10-2023-0801
Hadi, N. U., & Ibrahim, M. (2024). Promoting Sustainable Learning among Accounting Students: Evidence from
Field Experimental Design. Higher Education, Skills and Work-Based Learning, 14(2), 479-491. https://doi.org/10.1108/HESWBL-03-2023-0058
Raza, M. A., Imran, M., & Hadi, N. U. (2024). Impact of Despotic Leadership on Workplace Incivility: Serial Mediation of Stress and Emotional Exhaustion . NUST Business Review, 5(2). https://doi.org/10.37435/nbr.v5i2.68
Malik, I.A., Raza, M.A., Hadi, N.U., Khan, M.J., & Hameed, F. (2023). Social commerce constructs and purchase
intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges. Management & Marketing, 18, 474 - 495. https://doi.org/10.2478/mmcks-2023-0026
Hadi, N. U., & Aslam, N. (2023). Demographic factors and consumer attitude towards unsolicited mobile-based
marketing messages: A factorial design. Online Journal of Communication and Media Technologies, 13(1), e202302. https://doi.org/10.30935/ojcmt/12784
Raza, M.A.; Imran, M.; Rosak-Szyrocka, J.; Vasa, L.; Hadi, N.U. (2023). Organizational Change and Workplace
Incivility: Mediated by Stress, Moderated by Emotional Exhaustion. Int. J. Environ. Res. Public Health, 2023, 20, 2008. https://doi.org/10.3390/ijerph20032008
Hameed, F., Malik, I. A., Hadi, N. U., & Raza, M. A. (2023). Brand awareness and purchase intention in the age of
digital communication: A moderated mediation model of celebrity endorsement and consumer attitude. Online Journal of Communication and Media Technologies, 13(2), e202309. https://doi.org/10.30935/ojcmt/12876
Raza, M.A., Hadi, N. U., Hosain, M. M., Ahmed, I., Imran, I., & Mujtaba, B.G. (2022). Impact of Experienced
Workplace Incivility (EWI) on Instigated Workplace Incivility (IWI): the Mediating Role of Stress and Moderating Role of Islamic Work Ethics (IWE). Sustainability 2022, 14(23), : 16187, 1-16. https://doi.org/10.3390/su142316187
Hadi, N. U. (2022). Specifying the Problem of Measurement Models Misspecification in Management Sciences
Literature. Journal of International Cooperation and Development, 5(3), 106-115.
https://doi.org/10.36941/jicd-2022-0015
Raza, M.A., Hadi, N. U., & Mujtaba, B.G. (2022). Impact of procedural justice on employee turnover intention:
assessing the moderating role of Islamic work ethics and trust in leader. SN Bus Econ 2, 164 (2022). https://doi.org/10.1007/s43546-022-00337-9
Raza, M. A., Hadi, N. U.,, Khan, M., & Mujtaba, B. G. (2022). Behavioral Orientation to Organizational Justice: Moderating Role of Islamic Work Ethics and Trust in Leader in Tourism Industry. Public Organization Review 22, 1279-1296. https://doi.org/10.1007/s11115-021-00582-w
Mumtaz, S, Hadi, N. U., & Raza, A. (2021). Practicing Social Innovation in the Social Entrepreneurial Initiatives:
Triggering Transition towards Sustainable Social Development. City University Research Journal, 11(4), 574-590.
http://cusitjournals.com/index.php/CURJ/issue/view/69
Hadi, N.U., & Chaudhary, A. (2021), "Impact of shared leadership on team performance through team reflexivity:
examining the moderating role of task complexity", Team Performance Management, 26(5/6), 391-405. https://doi.org/10.1108/TPM-10-2020-0085
Khalid, Z., & Hadi, N. U. (2021). “Measuring a Multifaceted concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing.” Management and Marketing. Challenges for the Knowledge Society, 16(3), 228-245. https://doi.org/10.2478/mmcks-2021-0014
Hadi, N. U. (2021). Does Employee-based Human Capital Breathe New Life into Business? Empirical Evidence
from Pakistani Marble Manufacturing Sector. Pakistan Business Review, 22(4), 570-587.
Archive 2021 – Pakistan Business Review (PBR) – IoBM
Amina, A., Hadi, N. U., Waheed, A., & Fayaz, H. (2021). The Effect of Leader Mindfulness on Employee Job Performance: Investigating the mediating and moderating role of Leader-member Exchange and Organization Culture. Journal of Behavioral Sciences, 31(2), 138-164.
Journal of Behavioural Sciences - Current Issue <br> Volume 31, No. 2, 2021 (pu.edu.pk)
Shahbaz, A., & Hadi, N. U. (2021). Impact of Training and Development Programs on Employee Performance through Individual Learning: Moderating Role of Affective Commitment. City University Research Journal, 11(2), 233-252. http://cusitjournals.com/index.php/CURJ/article/view/362
Tahir, M. Z., Hadi, N. U., & Awan, T. M. (2021). The Role of Person-Organisation Fit and Affective Commitment in Inspiring Citizenship Behaviours among Banking Sector Employees of Pakistan. International Journal of Innovation, Creativity and Change, 15(6), 610-634. 15642 Tahir 2021 E1.docx (ijicc.net)
Latif, A., Hadi, N. U., & Malik, I. A. (2021). Impact of CSR on Service Innovation Performance in Hospitality Industry: The Strategic Role of Human Resource Management. Pacific Business Review International, 13(8), 20-33. 3.pdf (pbr.co.in)
Khalid, Z., & Hadi, N. U. (2021). Theoretical Approach towards Internal Marketing and Customer-Oriented Behavior: A Developing World Perspective. Pacific Business Review International, 13(8), 64-75.
Arshad, M., Gulzar, A., & Hadi, N. U. (2021). The Aftermath of Ostracism at the Workplace-A Moderated Mediational Approach. International Journal of Innovation, Creativity and Change, 15(4), 874-892.
https://www.ijicc.net/images/Vol_15/Iss_4/15466_Hadi_2021_E1_R.pdf
Yousaf, A., & Hadi N. U. (2020). Effect of Psychological Empowerment on Authentic Leadership and Affective Commitment Relationship. Journal of Managerial Sciences, 14(4), 109-126.
Vol. 14 No. 4 (2020): Oct-Dec | Journal of Managerial Sciences (qurtuba.edu.pk)
Latif, A., Hadi, N. U., & Khurshid, J. (2020). Does CSR add Value to Service Innovation Performance via HRM? A Conceptual Framework and Future Research Agenda. Global Management Sciences Review, V(III), 73-83.
GMSR : Global Management Sciences Review (gmsrjournal.com)
Raza, M. A., Hadi, N. U., Khan, M., & Muitaba, B. G.(2020). Empirical evidence of organizational justice and incivility in the tourism industry: Assessing the moderating role of Islamic work ethics and trust in leader. Journal of Transnational Management, 25(4), 274-299.
https://www.tandfonline.com/doi/full/10.1080/15475778.2020.1854025?scroll=top&needAccess=true
Malik, I., Hadi, N.U., Raza, M.A., Lodhi, R.N., & Shabbir, S. A.(2020). Apprehending Inspirational Persuasion Factors for Intention to use eWOM by Highlighting Mediation of Attitude towards eWOM: A Case of Social Network Sites. Pacific Business Review International, 13(4), 83-98.
http://www.pbr.co.in/2020/2020_month/October/8.pdf
Hadi, N.U., & Sandhu, N.(2020). Conceptualizing Perceived Quality of Parent Brand and Brand Extension
Evaluation Relationship: What is the Role of Style of Thinking? The Discourse, 6(1), 199-208.
https://discourse.org.pk/current-issue
Ahmad, A., & Hadi, N.U. (2020). Impact of Digitization on Consumer Buying Behavior with Respect to Consumer Demographic Factors. Foundation University Journal of business & Economics, 5(1), 1-20.
http://fui.edu.pk/fjs/index.php/fujbe/article/view/144
Hadi, N. U., Alatwi, M, & Ali, A. (2020). Understanding Brand Extension Evaluation in Malaysian Market:
Moderating Role of Style of Thinking. Pakistan Business Review, 21(4), 693-705.
https://pbr.iobm.edu.pk/wp-content/uploads/2020/04/A-1-1.pdf
