Hadi, N. U., Almessabi, B., & Khan, M. I. (2025). Leveraging Industry 4.0 and Circular Open Innovation for
Digital Sustainability: The Role of Circular Ambidexterity. Journal of Open Innovation: Technology, Market, and Complexity, 100545. https://doi.org/10.1016/j.joitmc.2025.100545
Hadi, N. U., & Ali, I. (2025). Exploring the unknowns of international open innovation and international dynamic
capabilities on the speed of innovation and firm international performance: A strategic view. Journal of Innovation & Knowledge, 10(2), 100683. https://doi.org/10.1016/j.jik.2025.100683
Khan, M. I., Yasmeen, T., Khan, M., Hadi, N. U., Asif, M., Farooq, M., & Al-Ghamdi, S. G. (2025). Integrating
industry 4.0 for enhanced sustainability: Pathways and prospects. Sustainable Production and Consumption, 54, 149-189. https://doi.org/10.1016/j.spc.2024.12.012
Hadi, N. U. (2024). Unveiling the Complex Relationship between Open Circular Innovation and Business
Circularity: The Role of Circular-Based Dynamic Capabilities and Circular Ambidexterity. Sustainability, 16(17):7647. https://doi.org/10.3390/su16177647
Hadi, N.U., & Sheikh, S.A. (2024), "Fostering hotel ambidexterity through knowledge-sharing culture and
knowledge-sharing behavior: a study of the hospitality sector in Pakistan", Business Process Management Journal, 30(4), 1297-1313. https://doi.org/10.1108/BPMJ-10-2023-0801
Hadi, N. U., & Ibrahim, M. (2024). Promoting Sustainable Learning among Accounting Students: Evidence from
Field Experimental Design. Higher Education, Skills and Work-Based Learning, 14(2), 479-491. https://doi.org/10.1108/HESWBL-03-2023-0058
Raza, M. A., Imran, M., & Hadi, N. U. (2024). Impact of Despotic Leadership on Workplace Incivility: Serial Mediation of Stress and Emotional Exhaustion . NUST Business Review, 5(2). https://doi.org/10.37435/nbr.v5i2.68
Malik, I.A., Raza, M.A., Hadi, N.U., Khan, M.J., & Hameed, F. (2023). Social commerce constructs and purchase
intention on social commerce sites: investigating the role of affective and cognitive attitudes in managing digital marketing challenges. Management & Marketing, 18, 474 - 495. https://doi.org/10.2478/mmcks-2023-0026
Hadi, N. U., & Aslam, N. (2023). Demographic factors and consumer attitude towards unsolicited mobile-based
marketing messages: A factorial design. Online Journal of Communication and Media Technologies, 13(1), e202302. https://doi.org/10.30935/ojcmt/12784
Raza, M.A.; Imran, M.; Rosak-Szyrocka, J.; Vasa, L.; Hadi, N.U. (2023). Organizational Change and Workplace
Incivility: Mediated by Stress, Moderated by Emotional Exhaustion. Int. J. Environ. Res. Public Health, 2023, 20, 2008. https://doi.org/10.3390/ijerph20032008
Hameed, F., Malik, I. A., Hadi, N. U., & Raza, M. A. (2023). Brand awareness and purchase intention in the age of
digital communication: A moderated mediation model of celebrity endorsement and consumer attitude. Online Journal of Communication and Media Technologies, 13(2), e202309. https://doi.org/10.30935/ojcmt/12876
Raza, M.A., Hadi, N. U., Hosain, M. M., Ahmed, I., Imran, I., & Mujtaba, B.G. (2022). Impact of Experienced
Workplace Incivility (EWI) on Instigated Workplace Incivility (IWI): the Mediating Role of Stress and Moderating Role of Islamic Work Ethics (IWE). Sustainability 2022, 14(23), : 16187, 1-16. https://doi.org/10.3390/su142316187
Hadi, N. U. (2022). Specifying the Problem of Measurement Models Misspecification in Management Sciences
Literature. Journal of International Cooperation and Development, 5(3), 106-115.
https://doi.org/10.36941/jicd-2022-0015
Raza, M.A., Hadi, N. U., & Mujtaba, B.G. (2022). Impact of procedural justice on employee turnover intention:
assessing the moderating role of Islamic work ethics and trust in leader. SN Bus Econ 2, 164 (2022). https://doi.org/10.1007/s43546-022-00337-9
Raza, M. A., Hadi, N. U.,, Khan, M., & Mujtaba, B. G. (2022). Behavioral Orientation to Organizational Justice: Moderating Role of Islamic Work Ethics and Trust in Leader in Tourism Industry. Public Organization Review 22, 1279-1296. https://doi.org/10.1007/s11115-021-00582-w
Mumtaz, S, Hadi, N. U., & Raza, A. (2021). Practicing Social Innovation in the Social Entrepreneurial Initiatives:
Triggering Transition towards Sustainable Social Development. City University Research Journal, 11(4), 574-590.
http://cusitjournals.com/index.php/CURJ/issue/view/69
Hadi, N.U., & Chaudhary, A. (2021), "Impact of shared leadership on team performance through team reflexivity:
examining the moderating role of task complexity", Team Performance Management, 26(5/6), 391-405. https://doi.org/10.1108/TPM-10-2020-0085
Khalid, Z., & Hadi, N. U. (2021). “Measuring a Multifaceted concept: A high Order Confirmatory Factor Analysis Towards Internal Marketing.” Management and Marketing. Challenges for the Knowledge Society, 16(3), 228-245. https://doi.org/10.2478/mmcks-2021-0014
Hadi, N. U. (2021). Does Employee-based Human Capital Breathe New Life into Business? Empirical Evidence
from Pakistani Marble Manufacturing Sector. Pakistan Business Review, 22(4), 570-587.
Archive 2021 – Pakistan Business Review (PBR) – IoBM
Amina, A., Hadi, N. U., Waheed, A., & Fayaz, H. (2021). The Effect of Leader Mindfulness on Employee Job Performance: Investigating the mediating and moderating role of Leader-member Exchange and Organization Culture. Journal of Behavioral Sciences, 31(2), 138-164.
Journal of Behavioural Sciences - Current Issue <br> Volume 31, No. 2, 2021 (pu.edu.pk)
Shahbaz, A., & Hadi, N. U. (2021). Impact of Training and Development Programs on Employee Performance through Individual Learning: Moderating Role of Affective Commitment. City University Research Journal, 11(2), 233-252. http://cusitjournals.com/index.php/CURJ/article/view/362
Tahir, M. Z., Hadi, N. U., & Awan, T. M. (2021). The Role of Person-Organisation Fit and Affective Commitment in Inspiring Citizenship Behaviours among Banking Sector Employees of Pakistan. International Journal of Innovation, Creativity and Change, 15(6), 610-634. 15642 Tahir 2021 E1.docx (ijicc.net)
Latif, A., Hadi, N. U., & Malik, I. A. (2021). Impact of CSR on Service Innovation Performance in Hospitality Industry: The Strategic Role of Human Resource Management. Pacific Business Review International, 13(8), 20-33. 3.pdf (pbr.co.in)
Khalid, Z., & Hadi, N. U. (2021). Theoretical Approach towards Internal Marketing and Customer-Oriented Behavior: A Developing World Perspective. Pacific Business Review International, 13(8), 64-75.
6.pdf (pbr.co.in)
Arshad, M., Gulzar, A., & Hadi, N. U. (2021). The Aftermath of Ostracism at the Workplace-A Moderated Mediational Approach. International Journal of Innovation, Creativity and Change, 15(4), 874-892.
https://www.ijicc.net/images/Vol_15/Iss_4/15466_Hadi_2021_E1_R.pdf
Yousaf, A., & Hadi N. U. (2020). Effect of Psychological Empowerment on Authentic Leadership and Affective Commitment Relationship. Journal of Managerial Sciences, 14(4), 109-126.
Vol. 14 No. 4 (2020): Oct-Dec | Journal of Managerial Sciences (qurtuba.edu.pk)
Latif, A., Hadi, N. U., & Khurshid, J. (2020). Does CSR add Value to Service Innovation Performance via HRM? A Conceptual Framework and Future Research Agenda. Global Management Sciences Review, V(III), 73-83.
GMSR : Global Management Sciences Review (gmsrjournal.com)
Raza, M. A., Hadi, N. U., Khan, M., & Muitaba, B. G.(2020). Empirical evidence of organizational justice and incivility in the tourism industry: Assessing the moderating role of Islamic work ethics and trust in leader. Journal of Transnational Management, 25(4), 274-299.
https://www.tandfonline.com/doi/full/10.1080/15475778.2020.1854025?scroll=top&needAccess=true
Malik, I., Hadi, N.U., Raza, M.A., Lodhi, R.N., & Shabbir, S. A.(2020). Apprehending Inspirational Persuasion Factors for Intention to use eWOM by Highlighting Mediation of Attitude towards eWOM: A Case of Social Network Sites. Pacific Business Review International, 13(4), 83-98.
http://www.pbr.co.in/2020/2020_month/October/8.pdf
Hadi, N.U., & Sandhu, N.(2020). Conceptualizing Perceived Quality of Parent Brand and Brand Extension
Evaluation Relationship: What is the Role of Style of Thinking? The Discourse, 6(1), 199-208.
https://discourse.org.pk/current-issue
Ahmad, A., & Hadi, N.U. (2020). Impact of Digitization on Consumer Buying Behavior with Respect to Consumer Demographic Factors. Foundation University Journal of business & Economics, 5(1), 1-20.
http://fui.edu.pk/fjs/index.php/fujbe/article/view/144
Hadi, N. U., Alatwi, M, & Ali, A. (2020). Understanding Brand Extension Evaluation in Malaysian Market:
Moderating Role of Style of Thinking. Pakistan Business Review, 21(4), 693-705.
https://pbr.iobm.edu.pk/wp-content/uploads/2020/04/A-1-1.pdf