msarfraz@pmu.edu.sa
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Dr. Muddassar Sarfraz serves as an Associate Research Professor in the Business Administration Department at Prince Mohammad Bin Fahd University (PMU), Kingdom of Saudi Arabia. He holds a PhD in Management Science and Engineering from Hohai University, an International MBA from Chongqing University, P.R. China, and an MBA from the University of Lahore specializing in Human Resource Management.
With extensive teaching and research experience across Asia, Europe, and North America, Dr. Sarfraz’s expertise spans organizational psychology, sustainability, digital transformation, green innovation, and human–AI collaboration. His teaching philosophy emphasizes connecting theory with practice, engaging students in evidence-based learning, and cultivating analytical and ethical decision-making skills.
Dr. Sarfraz has published over 150 peer-reviewed papers in internationally reputed journals and has been recognized among the World’s Top 2% Scientists by Stanford University. He has also edited several academic books, reviewed more than 700 research manuscripts, and serves as an Editor and Guest Editor for various international journals. His research interests include sustainable development, the digital economy, environmental strategy, and responsible innovation.
Dr. Sarfraz has published over 150 peer-reviewed papers in internationally reputed journals and has been recognized among the World’s Top 2% Scientists by Stanford University. He has also edited several academic books, reviewed 1000+ research manuscripts, and serves as an Editor and Guest Editor for various international journals. In addition, he is a frequent keynote speaker at international conferences and academic forums. His research explores sustainable management practices, corporate social responsibility, green innovation, and environmental strategy, emphasizing how digital transformation and responsible leadership drive organizational sustainability and societal well-being.
He is dedicated to advancing management education and sustainability research at PMU and aims to foster impactful collaborations that align with Saudi Vision 2030 through academic excellence, research innovation, and student mentorship.
2017: PhD in Management Sciences and Engineering - Hohai University
2014: Master of Business Administration - Chongqing University
2011: Master of Business Administration - The University of Lahore
Lancai Liu, Mudassar Sarfraz, Urooj Nasrullah and Larisa Ivascu (2026). Digitalization, analytics capabilities and digital leadership: how innovation capabilities and business intelligence mediate sustainable performance. Management Decision. (SSCI-Q1)
Mudassar Sarfraz and Mohammad Khurrum Bhutta (2026). Integrating Industry 5.0 and Smart Supply Chains: A Moderated Serial Mediation Model of Digital Transformation for Sustainable Performance. Sustainable Development. (SSCI-Q1)
Ahmad Zaeem Faraz, Muddassar Sarfraz, and Yulin Deng (2026). Beyond Rainbow-Washing: The Role of Genuine LGBTQ+Advocacy in Sustainable Business Practices. Business Ethics, the Environment & Responsibility. (SSCI-Q1)
Alexandra Coroian, Larisa Ivascu, Muddassar Sarfraz, Vlad Vinatu, Dragos Boruga. (2026). Technological Transformation and Sustainable Mobility in The Romanian Automotive Industry. Review of Management and Economic Engineering, Vol. 25, No. 2(100), p. 117 - 126
Tian Tian, Ahmad Zaeem Faraz, Muddassar Sarfraz, Shafaq Arshad (2026). The Nexus of Green Transformational Leadership and Social Responsibility: Strategic Pathways via Green HRM, Environmental Strategy, and Eco- Spiritual Orientation Toward Sustainable Development. Business Strategy and the Environment. (SSCI-Q1)
Jianmin Sun, Ahmad Zaeem Faraz, Muddassar Sarfraz (2026). From Green Talk to Green Action: Driving Corporate Sustainable Development Through Green Corporate Social Responsibility in the Digital Era—A Moderated Mediation Model. Corporate Social Responsibility and Environmental Management. (SSCI-Q1)
College of Business Administration Prince Mohammed Bin Fahd University (PMU), Alkhobar, Saudi Arabia
1. Senior Researcher, Ohio University, USA; March 2025 to August 2026
2. Associate Professor, Zhejiang Shuren University, PR China; July 2022 to March 2025
3. Assistant Professor, Wuxi University, PR China; July 2020 to June 2022
1. Talent Management, Leadership and Employee Well-being Challenges in developing countries
2. Sustainable Human Resource Management Practices
3. Business Ethics in Small and Medium Enterprises
4. Green environmental and sustainable business practices
5. Applied areas of managerial ethics and strategic issues in social responsibility, including identifying critical success factors in managing the ethical organization the ethical decision-making process.
