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gkayal@pmu.edu.sa
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A certified quality practitioner and academic reviewer with the National Center for Academic Accreditation and Evaluation (NCAAA), a passionate researcher and academic with substantial experience in teaching marketing and management courses. I have published and submitted research papers in the Association of Business Schools (ABS); ISI; Q1 & Q2 Scopus listed journals. In addition, I have been committed to improve my skills and knowledge in the dynamic field of marketing by getting certified as a Digital Marketing Professional (CDMP). I have ample experience in the acquirement and accreditation processes of national and international accreditation institutions such as NCAAA, ABET, CIDA, AACSB, HCERES and CEA.
[1] Doctor of Philosophy (PhD) (2014 - 2017) on the topic “Different shades of guilt: A new insight into consumer behaviour” from Swansea University, United Kingdom Award Date: Feb 2018
[2] Master of Science in Marketing Management (MSC) (2011) from the University of Kent, United Kingdom
[3] English Language – Pre Master Level (2009) from INTO Scotland English Institute – Glasgow Caledonian University, United Kingdom
[4] Bachelor of Science (BSc) (Islamic Art Honors) (2007) from King Abdul-Aziz University, Saudi Arabia
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Number |
Publication |
Status/Indexing |
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Optimizing Quality Assurance Practices: Exploring the Saudi Arabian Perspective and Their Influence on International Accreditation and Rankings |
Under review |
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Evaluating Relative Efficiency in Gulf Banking Sectors’ Stock: Evidence from Multifractal Analysis of Crisis Periods |
Under review |
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Cancel culture: Motivations and solutions |
Under review |
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Kayal, G. (2024). Sustainable entrepreneurship in the Kingdom of Saudi Arabia: a systematic evaluation of extant research. Entrepreneurship and Sustainability Issues, 11(3), 85-98. http://doi.org/10.9770/jesi.2024.11.3(6) |
ISI |
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Kayal, G. (2023). The personas and motivation of religious tourists and their impact on intentions to visit religious sites in Saudi Arabia. International Journal of Tourism Cities, 9(1), 201–219. https://doi.org/10.1108/IJTC-04-2022-0092 |
Scopus: Q1 ISI |
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Behera, R. K., Bala, P. K., Rana, N. P., & Kayal, G. (2022). Self-promotion and online shaming during COVID-19: A toxic combination. International Journal of Information Management Data Insights, 2(2), 100117. https://doi.org/10.1016/j.jjimei.2022.100117 |
Directory of open access journals Scopus
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Sharma, S., Sharma, R., Kayal, G., & Kaur, J. (2022). Digital Banking: A Meta-Analysis Approach. Indian Journal of Marketing, 52(5), 41. https://doi.org/10.17010/ijom/2022/v52/i5/169416 |
Scopus: Q3 ABDC: C |
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Chakraborty, D., Kayal, G., Mehta, P., Nunkoo, R., & Rana, N. P. (2022). Consumers’ usage of food delivery app: A theory of consumption values. Journal of Hospitality Marketing & Management, 31(5), 601–619. https://doi.org/10.1080/19368623.2022.2024476 |
Scopus: Q1 ISI |
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Kayal, G., Balfaqih, H., Durani, F., Akeel, H., Abukwaik, A., & Azudin, N. (2021). Evaluating the Impact of Verified Government Accounts on the Knowledge, Attitzudes, and Intentions of Saudi Residents During the COVID-19 Pandemic: International Journal of Electronic Government Research, 18(1), 1–23. https://doi.org/10.4018/IJEGR.288073
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Scopus: Q2 ISI ABDC: C
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Sekhar, C., Krishna, S., Kayal, G. G., & Rana, N. P. (2022). Does brand credibility matter? The case of organic food products. British Food Journal, 124(3), 987–1008. https://doi.org/10.1108/BFJ-03-2021-0326
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Scopus: Q1 ISI ABDC: B
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Kayal GG, Rana NP and Simintiras AC. (2018). Consumer Guilt Review: A Practical Guide for Researchers. The Marketing Review, 18(2), 201-224 |
ABDC: C
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Kayal GG, Simintiras AC and Rana NP. (2017) Investigating gender differences in consumers’ experience of guilt: A comparative study. Journal of Retailing and Consumer Services 39: 71-78 |
Scopus: Q1 ISI ABS 2* |
I have lead and participated in research projects in the following areas:
