Faculty Img
  • Phone:

    9316

  • Email:

    gkayal@pmu.edu.sa

  • Office No:

    123

  • Ghadeer Kayal, Ph.D.

  • Job Title :

    Dean of Quality and Accreditation

  • College :

    Deanship of Quality & Accreditation


  • Department :

    Quality & Accreditation


A certified quality practitioner and academic reviewer with the National Center for Academic Accreditation and Evaluation (NCAAA), a passionate researcher and academic with substantial experience in teaching marketing and management courses. I have published and submitted research papers in the Association of Business Schools (ABS); ISI; Q1 & Q2 Scopus listed journals. In addition, I have been committed to improve my skills and knowledge in the dynamic field of marketing by getting certified as a Digital Marketing Professional (CDMP). I have ample experience in the acquirement and accreditation processes of national and international accreditation institutions such as NCAAA, ABET, CIDA, AACSB, HCERES and CEA.

 

[1] Doctor of Philosophy (PhD) (2014 - 2017) on the topic “Different shades of guilt: A new insight into consumer behaviour” from Swansea University, United Kingdom Award Date: Feb 2018

[2] Master of Science in Marketing Management (MSC) (2011) from the University of Kent, United Kingdom

[3] English Language – Pre Master Level (2009) from INTO Scotland English Institute – Glasgow Caledonian University, United Kingdom

[4] Bachelor of Science (BSc) (Islamic Art Honors) (2007) from King Abdul-Aziz University, Saudi Arabia

Number

Publication

Status/Indexing

  1.  

Optimizing Quality Assurance Practices: Exploring the Saudi Arabian Perspective and Their Influence on International Accreditation and Rankings

Under review

  1.  

Evaluating Relative Efficiency in Gulf Banking Sectors’ Stock: Evidence from Multifractal Analysis of Crisis Periods

Under review

  1.  

Cancel culture: Motivations and solutions

Under review

  1.  

Kayal, G. (2024). Sustainable entrepreneurship in the Kingdom of Saudi Arabia: a systematic evaluation of extant research. Entrepreneurship and Sustainability Issues, 11(3), 85-98. http://doi.org/10.9770/jesi.2024.11.3(6)

ISI

  1.  

Kayal, G. (2023). The personas and motivation of religious tourists and their impact on intentions to visit religious sites in Saudi Arabia. International Journal of Tourism Cities, 9(1), 201–219. https://doi.org/10.1108/IJTC-04-2022-0092

Scopus: Q1

ISI

  1.  

Behera, R. K., Bala, P. K., Rana, N. P., & Kayal, G. (2022). Self-promotion and online shaming during COVID-19: A toxic combination. International Journal of Information Management Data Insights, 2(2), 100117. https://doi.org/10.1016/j.jjimei.2022.100117

Directory of open access journals

Scopus

 

  1.  

Sharma, S., Sharma, R., Kayal, G., & Kaur, J. (2022). Digital Banking: A Meta-Analysis Approach. Indian Journal of Marketing, 52(5), 41. https://doi.org/10.17010/ijom/2022/v52/i5/169416

Scopus: Q3

ABDC: C

  1.  

Chakraborty, D., Kayal, G., Mehta, P., Nunkoo, R., & Rana, N. P. (2022). Consumers’ usage of food delivery app: A theory of consumption values. Journal of Hospitality Marketing & Management, 31(5), 601–619. https://doi.org/10.1080/19368623.2022.2024476

Scopus: Q1

ISI

  1.  

Kayal, G., Balfaqih, H., Durani, F., Akeel, H., Abukwaik, A., & Azudin, N. (2021). Evaluating the Impact of Verified Government Accounts on the Knowledge, Attitzudes, and Intentions of Saudi Residents During the COVID-19 Pandemic: International Journal of Electronic Government Research, 18(1), 1–23. https://doi.org/10.4018/IJEGR.288073

 

Scopus: Q2

ISI

ABDC: C

 

  1.  

Sekhar, C., Krishna, S., Kayal, G. G., & Rana, N. P. (2022). Does brand credibility matter? The case of organic food products. British Food Journal, 124(3), 987–1008. https://doi.org/10.1108/BFJ-03-2021-0326

 

Scopus: Q1

ISI

ABDC: B

 

  1.  

Kayal GG, Rana NP and Simintiras AC. (2018). Consumer Guilt Review: A Practical Guide for Researchers. The Marketing Review, 18(2), 201-224

ABDC: C

 

  1.  

Kayal GG, Simintiras AC and Rana NP. (2017) Investigating gender differences in consumers’ experience of guilt: A comparative study. Journal of Retailing and Consumer Services 39: 71-78

Scopus: Q1

ISI

ABS 2*

 

  • Digital Marketing
  • Strategic Marketing Management (MSC/BA)
  • Advertising and Sales Promotions
  • Consumer Behaviour (MSC/BA)
  • Business Policies
  • Global Marketing (MSC)
  • Marketing Research
  • Principles of Marketing
  • International Business
  • Business Communication
  • Communication Skills
  • English Language
  • Co-op Training
  • eCommerce
  • Principles of Management
  • Strategic Management

 

I have lead and participated in research projects in the following areas:

  • Sustainable entrepreneurship
  • Digital personas
  • Religious tourism
  • Online/offline consumer behavior
  • Branding
  • Digital banking
  • Digital marketing
  • Social media
  • Emotions (self-conscious emotions)
  • Consumer guilt
  • Culture