Home \ Faculty Details \ Emad Tariq, PhD, FHEA
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  • Phone:

    +966-13-849-4302

  • Email:

    etariq@pmu.edu.sa

  • Office No:

    S079

  • Emad Tariq, PhD, FHEA

  • Job Title :

    Assistance Professor

  • College :

    College of Business Administration


  • Department :

    Business Administration


PhD, Digital Marketing-UK

MBA, Strategic Management-Netherlands

BA, Operations Management

1. Tariq, E., Muhammad, A., Iman, A., & Sulieman, A. H. (2021). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401-408.

2. Tariq, E., Alshurideh, M., Akour, I., Al-Hawary, S., & Al Kurdi, B. (2022). The role of digital marketing, CSR policy and green marketing in brand development. International Journal of Data and Network Science, 6(3), 995-1004.

3. Al Kurdi, B., Alshurideh, M., Akour, I., Tariq, E., AlHamad, A., & Alzoubi, H. (2022). The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention. International Journal of Data and Network Science, 6(4), 1135-1146.

4. Tariq, E., Akour, I., Al-Shanableh, N., Alquqa, E. K., Alzboun, N., Al-Hawary, S. I. S., & Alshurideh, M. T. (2024). How cybersecurity influences fraud prevention: an empirical study on Jordanian commercial banks. International Journal of Data and Network Science, 8(1), 69-76.

5. Akour, I., Alzyoud, M., Alquqa, E. K., Tariq, E., Alzboun, N., Al-Hawary, S. I. S., & Alshurideh, M. T. (2024). Artificial intelligence and financial decisions: Empirical evidence from developing economies. International Journal of Data and Network Science, 8(1), 101-108.

6. Alshurideh, M. T., Anagreh, S., Tariq, E., Hamadneh, S., Alzboun, N., Al Kurdi, B., & Al-Hawary, S. I. S. (2024). Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan. International Journal of Data and Network Science, 8(1).

7. Alshurideh, M., Tariq, E., Al Kurdi, B., Al-Ahmed, H., Al-Sulaiti, K., Alzoubi, H. M., ... & Alshaketheep, K. (2025). How the company interrelated factors increase business with existing customers with customer hotel experience as a moderator variable: Empirical study in the hotels. Uncertain Supply Chain Management, 13(2), 447-454.

8. Abdulazeez, S., Nawar, A. K., Hassan, N. B., & Tariq, E. (2024). Internet of Things: architecture, technologies, applications, and challenges. AlKadhim Journal for Computer Science, 2(1), 36-52.

9. Odeh, M., Aldaaja, Y., Al-Ramahi, N., Khanfar, I., Flayyih, N., Tariq, E., & Maamari, B. E. (2025). Quantifying the usage of creative technology to improve the quality assurance in developing countries’ higher education institutions. Applied Mathematics and Information Sciences, 19(1), 25-33.

10. Al-Makhariz, L. S. A., Alalwneh, K. M. N., Tariq, E., Izhiman, N. M. F., Al-Mzary, M. M., & Alshurideh, M. T. (2023). Universities’ Role in Developing Vocational Education in Jordan. Information Sciences Letters, 12(5), 1707-1716.

11. Abdullah, M., Al-Noori, A. H., Suad, J., & Tariq, E. (2024). A multi-weapon detection using AI ensembled learning. Journal of Intelligent Systems, 33(1), 20230060.

 

Associate Editor at Cogent Business and Management Journal (Scopus Q2), UK

1. Tariq, E., Muhammad, A., Iman, A., & Sulieman, A. H. (2021). The effect of digital marketing capabilities on organizational ambidexterity of the information technology sector. International Journal of Data and Network Science, 6(2), 401-408.

2. Tariq, E., Alshurideh, M., Akour, I., Al-Hawary, S., & Al Kurdi, B. (2022). The role of digital marketing, CSR policy and green marketing in brand development. International Journal of Data and Network Science, 6(3), 995-1004.

3. Al Kurdi, B., Alshurideh, M., Akour, I., Tariq, E., AlHamad, A., & Alzoubi, H. (2022). The effect of social media influencers’ characteristics on consumer intention and attitude toward Keto products purchase intention. International Journal of Data and Network Science, 6(4), 1135-1146.

4. Tariq, E., Akour, I., Al-Shanableh, N., Alquqa, E. K., Alzboun, N., Al-Hawary, S. I. S., & Alshurideh, M. T. (2024). How cybersecurity influences fraud prevention: an empirical study on Jordanian commercial banks. International Journal of Data and Network Science, 8(1), 69-76.

5. Akour, I., Alzyoud, M., Alquqa, E. K., Tariq, E., Alzboun, N., Al-Hawary, S. I. S., & Alshurideh, M. T. (2024). Artificial intelligence and financial decisions: Empirical evidence from developing economies. International Journal of Data and Network Science, 8(1), 101-108.

6. Alshurideh, M. T., Anagreh, S., Tariq, E., Hamadneh, S., Alzboun, N., Al Kurdi, B., & Al-Hawary, S. I. S. (2024). Examining the effect of virtual reality technology on marketing performance of fashion industry in Jordan. International Journal of Data and Network Science, 8(1).

7. Alshurideh, M., Tariq, E., Al Kurdi, B., Al-Ahmed, H., Al-Sulaiti, K., Alzoubi, H. M., ... & Alshaketheep, K. (2025). How the company interrelated factors increase business with existing customers with customer hotel experience as a moderator variable: Empirical study in the hotels. Uncertain Supply Chain Management, 13(2), 447-454.

8. Abdulazeez, S., Nawar, A. K., Hassan, N. B., & Tariq, E. (2024). Internet of Things: architecture, technologies, applications, and challenges. AlKadhim Journal for Computer Science, 2(1), 36-52.

9. Odeh, M., Aldaaja, Y., Al-Ramahi, N., Khanfar, I., Flayyih, N., Tariq, E., & Maamari, B. E. (2025). Quantifying the usage of creative technology to improve the quality assurance in developing countries’ higher education institutions. Applied Mathematics and Information Sciences, 19(1), 25-33.

10. Al-Makhariz, L. S. A., Alalwneh, K. M. N., Tariq, E., Izhiman, N. M. F., Al-Mzary, M. M., & Alshurideh, M. T. (2023). Universities’ Role in Developing Vocational Education in Jordan. Information Sciences Letters, 12(5), 1707-1716.

11. Abdullah, M., Al-Noori, A. H., Suad, J., & Tariq, E. (2024). A multi-weapon detection using AI ensembled learning. Journal of Intelligent Systems, 33(1), 20230060.

 

International industry-academic experience in marketing & srtrategic management.

Various in marketing and management

Digital Marketing, Social Media Marketing, Branding, Influencer Marketing, Strategic Marketing, Green Marketing, Strategic Management, Project & Risk Management

Fellowship of the Higher Education Academy (FHEA), UK

Fellowship of the Chartered Institute of Marketing (FCIM), UK