Faculty Img
  • Phone:

    +966-13-849-8561

  • Email:

    bnasri@pmu.edu.sa

  • Office No:

    S-081

  • Bassem Nasri, Ph.D.

  • Job Title :

    Assistant Professor

  • College :

    College of Business Administration


  • Department :

    Accounting & Finance


Dr. Bassem Nasri has a Doctorate of Business Administration - Entrepreneurship and Franchising from Grenoble Ecole de Management, France, an MBA - Strategic Management from City University London, UK, and a Bachelor of Sciences from the American University of Beirut, Lebanon. Along more than 20 years, Bassem occupied senior management positions at leading Middle East companies based out of Lebanon, Saudi Arabia, Bahrain and UAE, and helped companies grow and expand into global franchise chains and retail networks. Bassem teaches Strategic Management, Organizational Development and Change, Entrepreneurship, International Business, Franchise Management, Managerial Development, Negotiation and Communication Skills, Conflict Management and Stress Management. He conducts research on Entrepreneurship, Franchising, and Internationalization, with recent focus on emergence, expansion and global competitiveness of Middle East businesses, especially in Saudi Arabia and UAE. Bassem supervises postgraduate students’ research, reviews research for journals and academic conferences, and is planning on future research in Entrepreneurship, Corporate Social Responsibility, and Cultural Business Adaptation. In 2012, Bassem designed and developed the “Professional Certificate in Franchise Management”, an executive education program currently being adopted at leading Lebanese universities. A member of the International Society of Franchising, the European Academy of Management, the Lebanese-Dutch Business Association, and affiliate of professional and community service organizations, Bassem addressed and participated at international business and academic conferences in USA, Europe, and the Middle East. He speaks English, French, German and native Arabic.


  • Doctorate of Business Administration Grenoble Ecole de Management, Grenoble, France
  • Masters of Business Administration City University London, London, UK
  • Bachelor of Sciences American University of Beirut, Beirut, Lebanon


  • “Expansion of Middle East Retail Food Franchises: Competitiveness at Global Markets” Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 10/6/2016 at the “30th Annual International Society of Franchising Conference – ISoF 2016”, University of Groningen, The Netherlands.
  • “Competitiveness of Local Retail Food Franchises in the Middle East at Home Markets: The Influence of Foreign Franchises” Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 1/6/2016 at  the “16th European Academy of Management Annual Conference (EURAM 2016)”, Université Paris –Est Créteil (UPEC), Paris, France.
  • “Emergence of Local Retail Food Franchises in the Middle East: The Influence of Foreign Franchises – Focus on Saudi Arabia & United Arab Emirates” Bassem Nasri and Pablo Collazo Yelpo, Research Paper submitted on 18/6/2015 at  the “29th Annual International Society of Franchising Conference”, Historical Building, University of Oviedo Oviedo, SPAIN.


Entrepreneurship, Internationalization, Franchising, Retail Management, Corporate Social Responsibility, Social Entrepreneurship


  • International Society of Franchising (ISOF)
  • European Academy of Management (EURAM)
  • Lebanese-Dutch Business Association (LDBA)