Home \ Faculty Details \ Dr Augusta Evans
Faculty Img

  • Phone:

    5487

  • Email:

    aevans@pmu.edu.sa

  • Office No:

    F100

  • Dr Augusta Evans

  • Job Title :

    Assistant Professor

  • College :

    College of Business Administration


  • Department :

    Business Administration


Dr Augusta Evans joins PMU as an Assistant Professor of Marketing with expertise spanning Business, Digital Marketing and Tourism. She holds a PhD from the University of Bedfordshire, United Kingdom. She is also a Fellow of the Higher Education Academy (FHEA), reflecting her commitment to teaching excellence and professional standards in higher education.

With over 15 years of teaching and professional experience, Dr Evans has delivered and led programmes across Levels 3–7 in both UK and international institutions. Her experience includes academic leadership, curriculum design, internal quality assurance, and apprenticeship coordination. She specialises broadly in digital marketing and adopts a teaching philosophy centred on student engagement through real-world application, critical thinking, and inclusive learning practices that support diverse student needs and employability.

Dr Evans is a research-active academic with publications and conference contributions focused on shock advertising, consumer behaviour, and destination management. She has presented her work at international tourism and marketing forums and continues to contribute to scholarly discourse in these areas. Her research interests include ethical marketing, behavioural influence, and the role of advertising in shaping public behaviour, particularly within tourism and transport contexts. She has also secured research funding from organisations such as Research England and PRME UK & Ireland.

Beyond academia, Dr Evans is actively involved in humanitarian and professional initiatives, including charities such as Women on the Frontline and PROFOH (Professions for Humanity). She also supports small and medium-sized enterprises (SMEs) as a consultant, helping organisations enhance their marketing strategies and growth. She is committed to advancing teaching, research, and industry collaboration, with a strong focus on contributing to innovation, education, and economic development, particularly in alignment with Saudi Arabia’s strategic vision.

 

  • PhD, University of Bedfordshire, May 2022
  • MSc Marketing & Business Management, University of Bedfordshire, 2008
  • BSc Marketing (2:1), Delta State University, 2002

 

  1. Evans, A.I., Adamo, G.E., & Czarnecka, B. (2018). Destination managers’ ambivalence towards the use of shocking advertising – an exploratory study. Paper presented at the 17th International Conference on Research in Advertising, Valencia, 21–23 June 2018.
  2. Evans, A. (2024). Exploring Destination Managers’ Approach to Shock Advertising: The Case of Southeast Asian Countries and Turkey.
  3. Evans, A.I., Adamo, G.E., & Czarnecka, B. (2019). European destination managers’ ambivalence toward the use of shocking advertising. In E. Bigné & S. Rosengren (Eds.), EAA Advances in Advertising Research. Springer.
  4. New Product Development and Life Cycle.
  5. An analysis of shock advertising in the tourism industry: the destination manager and tourist perspective.
  6. Measuring Marketing in Medium and Large‑Scale Organisations.

 

  • FHEA – Fellow of the Higher Education Academy

 

  1. Research England (2025)- The use of shock advertising in the discouraging of misbehaviour amongst bus drivers in Lagos and Abuja Nigeria.

  2. PRME UK & Ireland Chapter (2026)- ‘Evaluating the Effectiveness of Shock Advertising in Curbing Misbehaviour in Public Transportation: A Passenger-Centric Perspective’

 

Associate Professor Marketing and Capstone Supervisor | Canadian Public University, UAE (November 2025- September 2026)

  •  Provide academic leadership and contribute to the university’s strategic development and quality assurance objectives.
  • Design and deliver lectures and seminars in Digital Marketing, Academic Writing, Consumer Behaviour, Destination Management and Marketing, and Social Media Marketing.
  • Supervise postgraduate research students and provide advanced methodological and academic writing support.

Online Business School – Internal Quality Assurer (IQA), Marker & Tutor — Business, IT and Health & Social Care (Qualifi)(March 2025- Present)

  • Lead IQA sampling and verification of Health & Social Care portfolios and assignments aligned to Qualifi specifications.
  • Standardise assessors, provide developmental feedback and maintain robust IQA documentation (plans, records, minutes).
  • Prepare for EQA reviews, compile evidence packs and ensure timely action plan closure.
  • Deliver engaging online tutorials, webinars and workshops across Levels 3–7.
  • Provide timely academic and pastoral support via VLEs/forums and one-to-one guidance.
  • Assess and mark formative/summative work to awarding-body criteria with developmental feedback.
  • Maintain accurate assessment records and meet marking/reporting deadlines.
  • Conduct IQA sampling to verify validity, reliability and consistency of assessment decisions.
  • Lead and participate in standardisation, giving feedback and coaching to assessors/tutors.
  • Prepare for and support External Quality Assurance (EQA) reviews and audits.
  • Update and improve TLA materials to current specifications; ensure GDPR, safeguarding, EDI and academic integrity compliance.
  • Use digital tools (LMS/VLE, Teams/Zoom) and embed current business case studies.

University of Bedfordshire – Senior Lecturer in Marketing; Apprenticeship Coordinator (Digital Marketer & Executive Marketer) (March 2016 – March 2026)

  • Deliver tutorials/webinars; provide clear formative and summative feedback to learners.
  • Lead and teach across modules including Global Marketing, Brand Management, Digital Marketing, Strategy & Innovation, Managing People, Intercultural Tourism Management, and Dissertation Supervision (L4–L7).
  • Unit & Global Course Lead: Topical Marketing Communications Practice; Foundation Year Apprenticeship Coordinator; Intercultural Management in Tourism.
  • Set assessments, liaise with external examiners, and ensure alignment to awarding‑body criteria and university quality standards.
  • Supervise UG/PG dissertations; deliver lectures, seminars and workshops; collaborate across international campuses as Global Unit Coordinator.
  • Conduct and disseminate research; present at internal/external conferences.

Elizabeth School of London – Senior Lecturer in Health and Social Care, Business Management (Fixed term) (Oct 2024 – Jan 2025)

  • Delivered lectures, seminars and workshops across Managing Data, Academic Writing, Professional Practice, Principles of Marketing and International Marketing.
  • Developed schemes of work and module materials; deployed assessments and provided timely formative and summative feedback.
  • Produced module/unit reports and supported students from diverse backgrounds.

University of Essex – Lecturer (Fixed term) (Apr 2022 – Jan 2024)

  • Designed and adapted learning materials to meet module outcomes; taught effectively in small and large group settings.
  • Selected assessment criteria, marked student work, and delivered constructive feedback.
  • Identified student learning needs and support study skills and progression.

Global Banking School – Lecturer (Sep 2021 – Sep 2025)

  • Taught Health and Social Science, Business Management and Construction Management programmes using appropriate learning, teaching and assessment methods.
  • Supervised projects and ensured compliance with university quality standards and regulations.
  • Contributed to programme review and enhancement.

London Churchill College – Lecturer (Oct 2016 – Feb 2020)

  • Delivered modules across Tourism Management, Business Communications, Events & Hospitality, Marketing Essentials, Strategy, Business Environment, HR, Sales and Growth Planning.
  • Led sessions from small-group tutorials to large lectures, developed teaching materials and approaches.
  • Set/marked assignments, supervised projects, and supported fieldwork and placements.

 

Managing Data, Academic Writing, Professional Practice, Principles of Marketing, International Marketing

Tourism society and culture, Tourism Policy and Practice, Global Marketing, Business Management, Business Practice Explored, Strategy and Innovation, Managing People, Event Planning and Management, Digital Marketing, International Marketing, Project Management, Business Ethics, Leadership in Management, Intercultural Tourism Management, Masters Dissertation Supervision,  Social Media Marketing, Integrated mareketing communications, SEO(Level 4- Level 7).

Studying for Higher Education, Examining Research, Contemporary Society in a Global World (Foundation Year)

Topical Marketing communications practice, Foundation Year Apprenticeship coordinator and Intercultural Management in Tourism

Tourism Management, Business Communications, Events and Hospitality Management, Events Planning and Operations, Marketing Essentials, Business Strategy, Business Environment, Human Resources, Sales Management and Planning for Growth.

 

 

1)  Advertsing communications

2) Tourism Management

3) Shock advertising

4) Digital Marketing and AI

5) Transport in Nigeria

6) Consumer Behaviour

  • FHEA – Fellow of the Higher Education Academy