Home \ Faculty Details \ Aseel Bahareth
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  • Phone:

    4318

  • Email:

    abahareth@pmu.edu.sa

  • Office No:

    F126

  • Aseel Bahareth

  • Job Title :

    assistant professor

  • College :

    College of Business Administration


  • Department :

    Business Administration


Experienced academic professional with a strong background in business and management education across the UK and Saudi Arabia. Currently an Assistant Professor at PMU, teaching modules in legal environment, entrepreneurship, marketing, and strategic management, and contributing to the Committee. Previous roles include Lecturer at GCU London and Teaching Assistant at Plymouth University, with extensive experience in QAA-aligned teaching, assessment, and academic quality assurance. Also experienced in examination administration through the British Council. Skilled in delivering high-quality instruction, supporting student development, and contributing to institutional improvement.

2022: PhD Business and Management - Plymouth University
Research topic: Exploring the quality of services impact to customer satisfaction in Saudi Arabia.
 
2013-2014: MSc International Business - Ulster University
The degree focused on: Marketing, Production, Human Resources Management, Economics, Quantitative and Qualitative Analysis.
FINAL PROJECT: The impact of organisational culture on employee satisfaction in the health care sector in Jeddah: a case study of the National Guard Hospital
 
 

• Bahareth,A,.Soliman,K(2023).Closed-LoopSupplyChain integration:Assessing Marketing impact and Customer Perceptions of Sustainability Brand Value in the Saudi Photovoltaic,international Journal of Professional Business Review.Industry.8(12)e04064-e04064.
• Bahareth, A., & Soliman, K. (2024). The Role of Sustainable Packaging in Saudi Arabian Supply Chains FMCG: Analyzing Consumer Acceptance and Marketing Strategies for Enhancing Environmental Impact. JOURNAL OF ECOHUMANISM Учредители: Transnational Press London, 3(8).
 

Dr. Aseel Bahareth
Assistant Professor, College of Business Administration
Prince Mohammed Bin Fahd University (PMU), Alkhobar, Saudi Arabia

• Bahareth,A,.Soliman,K(2023).Closed-LoopSupplyChain integration:Assessing Marketing impact and Customer Perceptions of Sustainability Brand Value in the Saudi Photovoltaic,international Journal of Professional Business Review.Industry.8(12)e04064-e04064.
• Bahareth, A., & Soliman, K. (2024). The Role of Sustainable Packaging in Saudi Arabian Supply Chains FMCG: Analyzing Consumer Acceptance and Marketing Strategies for Enhancing Environmental Impact. JOURNAL OF ECOHUMANISM Учредители: Transnational Press London, 3(8).
 

2023 – present Assistant professor PMU (Alkhobar) •  January 2022 – Dec 2022 Lecturer GCU LONDON • Modules taught include: Responsible Leadership , employee relationship January 2016 - June 2021 Teaching Assistant Evaluation Education – Plymouth University – Plymouth • Modules taught include: World Of Entrepreneurship, Business Management, Operation Management, International Business And Finance, Digital marketing • Reviewing the teaching methods and ensuring they adhere to QAA standards and frameworks • Marking assessments and moderating feedback as part of teaching team January 2019 - December 2020 Examination Invigilation at the British Council – Plymouth • I ensured that all exams were delivered to high standards to ensure customer service, security and administration.

Modules taught include: Legal Environment , Entrepreneurship, Business Management, marketing, Strategic management • Member & chair  in committees 

include marketing strategies, consumer behavior, digital marketing trends, entrepreneurship and innovation, sustainable business practices, leadership and employee relations, and the integration of technology in learning and business environments. Recognized for delivering high-quality instruction, supporting student development, and contributing to institutional improvement.