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  • Alexander Soldat, Ph.D.

  • Job Title :

    Assistant Professor

  • College :

    College of Business Administration

  • Department :

    Human Resource Management

Dr. Alexander Soldat received his Doctor of Philosophy degree from University of Alberta in Edmonton, Canada, in 2001. Dr. Soldat has 20 years of experience teaching, conducting research studies, and serving in various administrative functions in North American universities and in universities in the MENA region. His research has focused on various aspects of the decision making process. His publication record includes co-authorship of a paper published in Nature and he has served as a reviewer of journal articles and textbooks. On the applied side, Dr. Soldat’s involvement includes contributing to consulting projects for clients such as General Motors and others.



  1. Sinclair, R.C., Moore, S. E., Mark, M. M., Soldat, A. S., & Lavis, C. A. (2009). Incidental moods, source likeability, and persuasion: Liking motivates message elaboration in happy people. Cognition and Emotion, 24, 940-961.
  2. Sinclair, R. C., Moore, S. E., Lavis, C. A., & Soldat, A. S. (2002). The influence of affect on cognitive processes: Implications of the informative nature of affect in the area of industrial and product design. In J. Frascara (Ed.), Design and the social sciences: Making connections (pp. 178-194). Taylor & Francis Books Limited.
  3. Soldat, A. S., & Sinclair, R.C. (2001). Colors, smiles, and frowns: External affective cues can directly affect responses to persuasive communications in a mood-like manner without affecting mood. Social Cognition, 19, 469-490.
  4. Sinclair, R. C., Mark, M. M., Moore, S. E., Lavis, C. A., & Soldat, A. S. (2000). An electoral butterfly effect. Nature, 408, 665-666.                    
  5. Soldat, A. S., Sinclair, R. C., & Mark, M. M. (1997). Color as an environmental processing cue: External affective cues can directly affect processing strategy without affecting mood. Social Cognition, 15, 55-71.
  6. Whaley, A.M., & Soldat, A.S. (2006, May). Influencing attitudes toward epilepsy: Presentations makes all the difference. Proceedings & Abstracts of the Annual Meeting of the Midwestern Psychological Association, 78, 196.


Models of the effects of environmental and interpersonal cues on cognitive processes and judgments, methodology, and applications of social cognition.

Midwestern Psychological Association